In photography, lunar photography in particular, the long exposure shot sometimes takes minutes to capture a single frame. So to with capturing the desires we have to effect meaningful change in this world, they cannot be captured in one single, isolated sitting. Equally, such introspection comes not from having ones shutter firmly closed, even for years at a time. An optimal period of prolonged openness and dedicated vision leads us to capture the full spectrum of light and shade in our world view and allows us to hone our life's contribution. 

Primal Offering - Voice & Tone and Style - Copywriting - Social Media Persona

It is easy to assume that one takes aim at the bullseye of a target, pulls back with all one's might and releases with a twang, the singular dot representing success or failure. Not so in reality. Targets offer value whether on the outer or the inner rings, and defining and honoring that value, both tangible and intangible is the art of crafting offers, and the messaging that accompanies it, from business card to social media posts, then right through to TED Talk or career-defining keynote address. Once the master message is in one's bones everything else is merely responding to the inevitable pull to continue the expression of that message.  

Offer Fount - Scope, Order & Scale of Offerings - Offer Value Definition

With extensive introspection and exploration, along with the honorable crafting of the master message, the only thing remaining is to fashion the vehicle in which to carry the message to one's congregation or tribe. At various times the message is carried on its own, and other times an extensive apparatus is required to lift, guide or manoeuvre it to its optimal position and height. 

Offer Pipeline Construction - Avatar & Platform Selection - Split Testing - Launch