Kartra — The #1 ActiveCampaign Alternative for Entrepreneurs Who Want to Run Dynamic Sales Funnels Alongside Automated Personalized Emails...

SEE WHY ACTIVECAMPAIGN USERS PREFERRED KARTRA'S ROBUST

ALL-IN-ONE ECOSYSTEM THAT AUTOMATES PERSONALIZED MESSAGING

AT EVERY STEP OF THE FUNNEL

See Kartra In Action >

Kartra is your all-in-one business sales and marketing solution.

Kartra not only sends your emails and automates your marketing, it also does everything your business needs to

grow & thrive!

ActiveCampaign is great for one thing…and that’s the problem.

ActiveCampaign is great for sending emails, but your three-dimensional business requires more than one-dimensional software.

The Smarter and Faster Way to Scale

Online Businesses

For years, Kartra and ActiveCampaign have been helping online businesses increase engagement, drive sales, and reduce refunds with their world-class email marketing tools.

You can send the right promotion to the right person at the right time — thanks to their advanced CRM, automation, segmenting, tagging, tracking, and personalization features.

Unfortunately, that’s where the similarity ends.

Kartra vs ActiveCampaign

First of all, comparing Kartra to ActiveCampaign is unfair.

ActiveCampaign is a robust email marketing tool. You can send emails, organize your contacts, and track your efforts...but that’s about it.

With Kartra, you’ll get everything ActiveCampaign has to offer — like email templates, automation, tagging, segmenting, triggers, built-in CRM, etc — PLUS help desk features, membership sites, built-in ecommerce, affiliate management, scheduling tools, and video hosting.

Basically, you’ll get everything you need to run your business in one place.

That’s not all…

Kartra Let's You:

Save money by ditching expensive third-party tools that are already included in Kartra: website builder, membership site, affiliate tracking, sales funnel tools, interactive scheduling calendar, and more!
Create interactive videos with timed call-to-actions and in-video pop-ups to get more qualified leads, drive engagement and increase sales…
Use an appointment calendar scheduling tool that allows your clients to see what times you have available to schedule a meeting with you
Create a membership site where you can automatically deliver your digital products, provide customer support, and upsell more products – which can help you create a new 24/7 passive income stream.
Build an affiliate management system where you can turn your best customers into evangelists, automatically send them commissions, and track every sale & metric from one dashboard

Create stunning pages in record time by choosing from over 100+ conversion-focused templates or create from scratch using its intuitive drag-and-drop builder tool

Kartra is the #1 choice of smart business owners with an eye on growth!

Full Stack Marketing & Automation Tools

All In One Place

Kartra is an all-in-one marketing and sales solution where you can build your online presence from the ground up as a solopreneur or small business owner.

Unlike ActiveCampaign, you’ll get access to 26 Done-For-You Sales Funnels designed by the world’s top marketers.

In just a few clicks, Kartra will create the necessary pages, emails, forms, triggers, tags, segments, videos, and automations for your sales funnel to work. Since everything is in one platform, everything is interconnected.

No need to buy third-party software, hire a tech team or duct-tape everything yourself.

Once you’ve chosen which sales funnel to build…

All that’s left to do is write the sales copy, choose which product(s) the sales funnel will sell, and then test.

What normally takes weeks of work can now be done within days.

If you want to create a more “personal” connection with your audience, you can also set-up a “Helpdesk” for both

customers and subscribers inside Kartra.

You can create your own “FAQ wiki,” create your own ticketing system, send automated responses to frequently asked questions and even live chat on specific pages on your website.

Kartra gives you the ability to give every follower, subscriber, and buyer a VIP experience.

Kartra Provides Granular and Extensive Tracking

You can also see how all your campaigns are performing with Kartra’s user dashboard.

As soon as you log-in, you’ll get a 30,000-foot overview of your business – helping you remain organized, aware, and in control of your business at all times.

You get comprehensive quality metrics with just a few clicks, so you have the right data to take your business and marketing to the next level.

With simple diagrams and easy-to-read displays, Kartra's analytics are uncomplicated and easy to use.

If you want to get in-depth data on each subscriber in your list, Kartra’s CRM will pleasantly surprise you. You'll know how many emails they opened, which page they visited, how many products they bought, and a lot more.

You can also know which lead source is most profitable, your sales performance each day, overall CTRs, conversion rate per page, minutes watched per video and so much more.

Kartra shows you the ENTIRE digital marketing picture — not just the email marketing aspect — so you get the data you need to convert more visitors into buyers.

ActiveCampaign Restricts You to

Email Marketing Alone

ActiveCampaign is one of the most recommended email marketing platforms today. You can perform advanced automation, segmentation, personalization, and so much more.

But their other features – including landing pages, forms, and sales funnel builders – are outdated.

ActiveCampaign also doesn’t have sales funnel templates,

video hosting, affiliate tracking, membership sites, video marketing capabilities, calendar scheduling, and no checkout feature to sell your products or services.

You’ll need to spend lots of time and money focusing on costly integrations to get the same functionality Kartra provides from the start.

That’s why…

ActiveCampaign’s “Affordability”
Comes at a Great Cost

You can start using ActiveCampaign at $9/mo, but this only limits you to 500 subscribers.

When you hit 1,000 subscribers (like most growing businesses do), you’ll have to pay at least $29/mo — that’s a 300% jump

Since you can only send emails, you’ll need third-party tools -– like website hosting, checkout forms, and platform to deliver your products — to maximize ActiveCampaign.

You’ll also need to duct-tape them together and hope everything works out. If one tool glitches, it may cause a domino effect and paralyze your entire operation.

Meanwhile, Kartra is an all-in-one marketing solution for entrepreneurs who want to run their entire online business on a single platform.

From lead generation to email marketing to sales funnels and even creating your own “FAQ Wiki Database,” Kartra has all the tools you need to scale your business.

Compare Kartra’s Powerful and More Complete Features with ActiveCampaign

Kartra allows business owners the opportunity to save money by cutting unneeded software integrations from their monthly budget. Full features and cost savings are just a click away when you subscribe to Kartra!

VISUAL CAMPAIGN BUILDER

VISUAL CAMPAIGN BUILDER	KARTRA	ActiveCampaign
Goal Based Automation
Campaign Triggers		limited
Custom Wait Steps
Conditional Filtering
Go-to Steps
Split Testing		limited
Pre-built Campaign Marketplace		X
Custom Domains
Drag & Drop Page Builder		X
Web Page Templates		X
Add Custom HTML		X
Responsive Design		X
Page Analytics		X
Done-For-You Campaigns		X

VIDEO MARKETING	KARTRA	ActiveCampaign
Video Hosting		X
Video Playlists		X
Clickable Video Call To Action		X
Share To Unlock Videos		X
Video Analytics		X

HELPDESK

HELPDESK	KARTRA	ActiveCampaign
Built-In Helpdesk		X
Live Chat		X
Helpdesk Canned Responses		X
Customizable Wikis		X
Embeddable Helpdesks		X
Detailed Helpdesk Analytics		X

PAGE BUILDER

PAGE BUILDER	KARTRA	ActiveCampaign
Built-in Landing Page Creator		X
Landing Page Personalization		X
Landing Page Template Marketplace	X	limited
Custom Thank You Pages		X
Built-in Web Form Creator
Pre-filled Forms

CALENDARS

CALENDARS	KARTRA	ActiveCampaign
Appointment Calendars		X
Automated Reminder Notifications		X
Charge For Sessions In Calendar App		X

EMAIL MARKETING

EMAIL MARKETING	KARTRA	ActiveCampaign
Built-in Email Editor
Email Personalization
Native Email Automation
Automated Sequences
Email Templates
Lead Importation
List Cleaning
SMS Sequences		limited
Expiring Tags		limited
Email Split Testing
Automated Reengagement		limited
Broadcasts
Segmentation
Message Open Tracking		limited
Click-through Tracking
Automated Follow-up
Lead Scoring		limited

CRM

CRM	KARTRA	ActiveCampaign
Visual Contact Workflow Management
Custom Fields
Notes
Groups
Tags
Automation Log
Activity Log

ECOMMERCE

ECOMMERCE	KARTRA	ActiveCampaign
Order Forms		X
Multiple Payment Processing		X
Taxes		X
Free Trials		X
Payment Plans		X
Subscriptions		X
Credit Card Decline Follow-up		X
Abandoned Cart Follow-up
Coupon Creation		X
One-Click Upsells		X
Built-In Checkout		X
Multiple Price Points with Flexibility		X
Ecommerce for Digital or Physical Products		X
Checkout Page Templates		X
International Currencies		X
Link Tracking
Page Tracking
Detailed Sales and Transaction Analytics		X

AFFILIATES

AFFILIATES	KARTRA	ActiveCampaign
Automated Affiliate Management		X
Referral Tracking Links		X
Promo Tools		X
Earnings Reports		X
Automated Affiliate Payments		X
Affiliate Marketplaces		X
Affiliate Analytics		X
Analytics for your affiliate sales for other brands		X

MEMBERSHIP SITES

MEMBERSHIP SITES	KARTRA	ActiveCampaign
Automated Member Management		X
Multiple Membership Levels		X
Page-by-page Content Protection		X
Drip Content		X
Centralized Membership Portal		X
Built-in Membership Site		X
Host Files		X
Comment Control		X
Locked Posts		X
Membership Site Analytics		X

SERVICES

SERVICES	KARTRA	ActiveCampaign
Annual Contract Required	NO Contract required	No
Chat Support		limited
Email Support
Online Training

TRACKING & ANALYTICS

TRACKING & ANALYTICS	KARTRA	ActiveCampaign
Tracked Links
Split Testing		limited
Page Tracking
Visual Performance Reporting
Contact Flow Reports
Funnel Conversion Reports
Lifetime Value Reports
Goal Conversion Rate Reports
Goal Conversion Time Reports
Custom Date Range Reporting Filters
Video Analytics		X
Detailed Form Analytics		limited
Analytics For Affiliate Sales for Other Brands		X
List Analytics
Broadcast Analytics		X
Sequence Analytics		limited
Detailed Sales and Transaction Analytics		limited
Detailed Help Desk Analytics		X
Page Analytics		X
Membership Site Analytics		X

Every Tool You Need to Predictably

Increase Sales, Drive Engagement, and

Give Unforgettable Customer

Experiences

Kartra is the most complete all-in-one marketing platform for online businesses who want to scale.

You can create marketing assets to help you with lead generation, sales, marketing, affiliate management and even up to customer support. Since they’re inside Kartra’s ecosystem, everything is already interconnected.

No need to buy multiple tools. No need to hire multiple experts. No need to duct-tape anything.

Most importantly, you can run your entire business in one dashboard. You can see how your campaigns, sales, and KPIs are doing at one glance.

Kartra gives you everything you need to predictably grow and scale your business — all in one place.

Ask yourself these questions before you sign up for software that can make or break your business goals:

Is the software user-friendly?

Is it an all-in-one marketing solution?

Does it address your requirements?

Can it function without costly integrations?

Is there an A/B testing feature?

Is it an affordable, robust marketing platform?

Kartra - YES ✅

Ready To Grow Your Business?

With Kartra you'll have everything you need all in one place!

START YOUR TRIAL

Trusted By Marketers Worldwide

Beware!

Active Campaign could clearly knew that I never actually used the product and canceled well within the 14 day trial period. I thought the amount was too expensive for what you get. They charged my credit card for the next 9 months ! After I complained to American Express, they refunded 3 months only because American Express made them. What about the other amount you took from me? What a scam!

Sarah C.

Kartra User

Some of the stuff on ActiveCampaign is not intuitive and I always have trouble with scheduled campaigns to the point where I won't use that function anymore. I've let them know and trust they are working on it.

Meredith H.

Kartra User

Reports are ActiveCampaign's weakest link. I am a data nerd, so I would love to see much more perspective on my users' activity so I can better target and segment some users over others. I want to see my open rates over time, not just from one email campaign to the next. And I want to be able to easily drill down into what inspires opens over others (subject line analysis!). Alas, this is the area where AC falls down.

Paul P.

Kartra User

A complete disaster

After more than 2 months of back and forth with their technical support, we were never able to get the system to deliver our emails. We would send out a campaign and only 1% or less of the emails were delivered. Unfortunately, we paid for a year in advance and even though the system never worked for us, they were unwilling to refund our payment. The worst customer service I have ever experienced.

Daniel E.

Kartra User

The broken automations in ActiveCampaign don't work as set up. My first one broke and I had to reset it several times. Caused me too much overtime on customer service issues with customers stating they did not get my emails, or customers not being dropped into the automation as set-up. I talked to several people at Active Campaign and they said it was their software issue, not my issue.

Susan B.

Kartra User

Field management and auto-fill functionality in ActiveCampaign is lacking. Email/Templates builder while it works well is very rigid and locks into the system, requiring custom builds to be made inside the platform. Little to no documentation or functionality for importation of external builds.

Graham O.

Kartra User

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