QUARTER DAY
CUSTOMER 101
In Customer 101 we focus on getting the basics of customer understanding in your hands, and nailing down the customer behaviours and rituals that you need to know. You'll leave the session smarter about your customers, ready to make some fast changes to your customer communications, and with strong decisions within reach. You can decide what we should prioritize on the 90-minute super focused Customer 101 call. The most common customer problems and challenges we help brands and businesses with are below for you to consider.
Target Troubles
Is your target audience actually your target audience? Let's consider everything you know, think you know, and get real about who your actual target audience is, not who you think it might be.
Key Behaviours
Your customers, and your competitors' customers all have established patterns, rituals, emotions attached to their actions and purchases. Let's go over industry and category norms, what you can expect for products and services like yours.
Amped Experience
Everything you're doing, or not doing, either pushes your customer away, or pulls them to you. Let's evaluate the actions you're taking along the customer journey and audit how close they are to what your customer actually wants.
Customer Questions
There are key questions hidden in the gaps in your customer understanding. Let's find these questions, and plan for the answers, and the actions you'll take afterwards.
Decipher Metrics
Not sure what the numbers and patterns you're seeing mean? Let's talk about what to do to increase conversion or open rates.
Book Today!
This session is $349 CAD and booking will be open by the end of January.
HALF DAY
CUSTOMER OBSESSED
When we're getting Customer Obsessed we go step by step through your customer journey, look at what your target audience is experiencing based on your current strategy and tactics to identify what's missing from your customers' perspective. You'll leave the session ready to optimize your customer journey at each stage, make some fast changes to customer communications, and put strong actions in place to satisfy and delight your customers at every point in their journey. The phases and aspects of the customer journey and examples for your brand and business are down below.
Awareness
How do your customers' learn about your product, services and brand? What mediums and media are most effective at building awareness? What can be optimized to align better with your customers' behaviours?
Purchase
Once you're being considered, what motivates and drives the purchase? What barriers get in the way, and can be removed to smooth the path to purchase? Is it the purchase experience they want, or do you need to improve it?
Loyalty
Once your customers have made a purchase, what will keep them coming back? And, what does it take to make you their go-to brand for your current products and services now, and into the future.
Consideration
Once a prospective customer learns about you what does it take for them to consider purchasing from you? What messages matter to your customers? What other businesses and brands are also on your customers' lists?
Advocacy
What are your customers saying about your business and brand? How do they talk about you, and where? How can you harness that advocacy, increase it, and use it?
Book Today!
This session is $649 CAD and booking will be open by the end of January.
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