ABOUT US
FROM
INSPIRATION
TO
REALITY.
InteliChek was founded by David Swan in 1997.
David first became interested in the automotive industry when he purchased his first vehicle, a 1966 Ford Mustang, for $500. He was a junior in high school. The car was inoperable, but with help from his grandfather, he was able to restore the Mustang.
At 29 years old, David decided to walk away from his secure salaried job and paid benefits to become an entrepreneur. In 1997, David founded InteliChek and was awarded a job from a large OEM (Original Equipment Manufacturer) to study how a program like this could help their Dealers. After prototyping and testing results, InteliChek found its sweet spot, comparing a Dealer's service prices with local service providers to help the Dealers understand what their competitors are charging.
Evolving from excel spreadsheets and flip phones to caller ID masking and recording each agent's conversation, InteliChek has become a staple for many service departments across vehicle lines and across the country.
David passed away in August 2023, after a long battle with cancer.
Today, InteliChek trains and employs dozens of Certified Agents and has a staff of producers, analysts, reviewers, and coordinators.
OUR TEAM
LESLIE
SWAN
CHIEF EXECUTIVE
OFFICER
Leslie has extensive leadership experience and a proven track record of collaboration that drives InteliChek’s innovation in the automotive industry.
With over 20 years at Edward Jones, Leslie has refined her expertise in strategic marketing and business growth. Her strategic initiatives have consistently delivered measurable outcomes, positioning InteliChek at the forefront of the automotive fixed ops industry.
Under Leslie’s leadership, InteliChek continues to revolutionize automotive fixed operations through cutting-edge technologies and unparalleled service. Her passion for innovation and dedication to excellence ensure that InteliChek remains a trusted partner for dealerships seeking to optimize their pricing strategies and elevate customer satisfaction.
Beyond her professional pursuits, Leslie finds happiness in gardening, reading, and exploring world cultures. She possesses a unique fondness for driving manual convertible cars, reflecting her adventurous spirit and love for automotive craftsmanship.
LSwan@InteliChek.com
877-827-7273 x 427
MELISSA
MARLATT
CHIEF OPERATING
OFFICER
Melissa brings over 15 years of experience in the automotive industry in her role as Chief Operating Officer at InteliChek, where she also serves as Executive Producer of the Multi-Point Inspection podcast. Her commitment to empowering dealers and automotive service providers underscores her passion for driving their success.
Beyond her professional accomplishments, Melissa is dedicated to fostering a deeper understanding and appreciation of the automotive culture in her home state of Michigan, where she resides with her family. A museum and festival enthusiast, crafter and dedicated mother.
JOE
GIBSON
VICE PRESIDENT OF SALES AND MARKETING
With over 9 years of industry expertise, Joe possesses a unique blend of strengths that drive InteliChek’s market leadership and growth initiatives. His strategic vision and deep understanding of customer needs enable him to craft sales strategies that resonate with clients across the fixed ops industry.
Joe excels at building client relationships. His strategic approach to marketing ensures that InteliChek’s solutions are not only visible but also resonate deeply with target audiences, enhancing brand positioning and market penetration.
Residing in Alberta, Canada, Joe cherishes quality time with his wife and daughter. He enjoys reading, writing fiction, and backyard BBQing.
