Episode 9:
Khierstyn Ross
Ready For Launch
June 17, 2019
Episode in a Nutshell:
Liz interviews her client Khierstyn Ross about her business helping inventors and entrepreneurs start selling products in today's competitive marketplace. Khierstyn is an expert in the field of product launch and scale, and currently works as a strategist helping clients scale successful brands with Kickstarter and other online platforms. Liz and Khierstyn talk about the varying challenges and opportunities for new products. They discuss the difference between an agency model and a training model. Finally, Khierstyn talks about the importance of identifying the right model and figuring out how to get that model to work for you.
11:05 – The misconception of bringing product to market
11:51 – Khierstyn reflects on a recent interview from her podcast
15:18 – How Khierstyn works with her clients
17:07 – The shift from an agency model to a training model
21:55 – Leveraging group coaching & education services
24:31 – Potential drawbacks of the consulting model
28:01 – Managing unrealistic client expectations
31:06 – Issues Khierstyn has encountered running her business
32:54 – What Zen Money™ means to Khierstyn
34:20 – Takeaways Khierstyn wants to listeners to know
35:03 – Where listeners can find Khierstyn
Khierstyn is a digital marketing consultant who helps entrepreneurs launch and scale their physical product businesses. She's built a reputation for wildly successful crowdfunding launches, having raised more than $3M for her clients, has an impressive track record. Reach out and request a free strategy session today by going to www.khierstyn.com/schedule or check out her Launch & Scale podcast here.
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This week's question is:
What's your business model and is it working to your best advantage?
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