CLIENT CASE STUDY:
Luna Joinery
THE MARKETING JOINT | THE DOWNLOAD BY TMJ
HarrisWorking exclusively with joinery businesses means we dive deep into their strategy based on their ideal client and the type of work they do. Our Melbourne-based client, Luna Joinery, had the goal of moving into the b2c space and away from builders. Their ideal client? Melbourne families and couples with high-end taste, a penchant for detailed & intricate design and high-quality materials. Let's unpack some of their wins and how they attracted & landed their ideal client.
WHAT'S THE DOWNLOAD:
GOAL: To attract a new ideal client & get a steady flow of leads & enquiries into the business. To present, the brands work utilising up-to-date content strategy.
HOW: Transform the content supplied by Luna into on-brand, trending content that showcases their work in a high-end but attainable way. Increase reach & exposure through video content.
Create and implement a lead attraction and nurturing strategy.
Create & Implement a paid SM marketing strategy.
Implementation of LinkedIn strategy.
Creation of a brand new website that would nurture potential leads, with a singular point of contact "Book A Call".
RESULTS:
Over 125 leads A-grade in just 12 months
Website build that nurtures potential clients & implemented Calendly Book A Call function
286K People reached through paid & organic marketing across all platforms
70K reach just on IG
Average monthly organic Reach FB 2K
7K unique visitors website
Continued growth of LinkedIn reach with an average 4% engagement
CLIENT FEEDBACK: "We are now so much closer to achieving our sales goal of 6 kitchens per month, thanks to the work you have done." - Melinda Price, Admin & Sales at Luna Joinery.
Our work with Luna Joinery continues to see outstanding results. Want to level up like Luna? Reach out to our team.
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