• MOD 1: THE POWER

    The real power of persuasion lies in the nature of belief. Learn what it is, how it works, and how to provoke belief in others. 

  • MOD 2: THE BREAKTHROUGH

    To leverage the power of belief and the emotional brain we must shift our own mindset from seller to influencer. Here's how.

  • MOD 4: TRIGGERS PART II

    When trigger science works like magic it's often due to one or more of these three triggers. Define & deploy for each customer.

  • Message Makers

    Like Mad-Libs for tweaking messages with trigger elements to easily script solutions.

  • Presentation Timeline

    See how the triggers align with your presentation timeline with detailed guidelines.

  • Messaging Matrix

    Guided layout of trigger-activated key messages across customer segments.