What to do, if you're spending less than $2k a day on Facebook Ads
If you are spending less than $2000 a day on Facebook… Then you need to really focusing on a few key points.
The first thing that we need to really focusing on is attribution. We need to understand the measurement of our performance, because it’s very unlikely that we’re going to be able to scale to three or $5000 a day relying on what Facebook tells us as being 100% accurate and 100% of where we get a revenue.
The next thing that we really need to focus on is our testing models. When we have a budget that does not allow us to have more than one or two full-scale campaigns that are out of the learning phase, then we need to understand how much you can really invest in additional testing, and what is the results of that test need to deliver.
Lastly we need to pick a lane. So many people struggle when trying to see success in the Facebook ads, because they’re trying to accomplish too many objectives with a limited budget. While it’s very exciting to scale multiple Products, it also tremendously impairs the ability for any one of those things to do well.
Ultimately, when we are at below a $2000 daily budget one of the biggest most important things that we need to understand, is what Facebook actually does for us, what is the one thing that we can rely on it to do extremely well, in what level of investment can we make in doing that one thing better.
The biggest mistake I see most Advertisers make, is the inability to focus in on these three core principles.
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