As the lightbulbs go on, the first thing I often hear sales pros ask about 7 Triggers is, "Why haven't I ever heard of this?"

Business books often serve as drivers for other service offerings. Author, consultant, and trainer Russ Granger never had the chance to follow through on the acclaim for his groundbreaking book, The 7 Triggers to Yes. Shortly following publication, he was diagnosed with melanoma, and we lost him just four months later.

Not that the genius of my father's work went unnoticed, mind you. A number of companies, consultants, leaders and trainers licensed the material or used the book as a basis for developing their own in-house programs; companies like Hearst Publications, Amgen, Morgan Stanley, Liberty Mutual, Cisco, and others. 

7 Triggers programming was making its way through the corporate world under the radar, by reputation and word-of-mouth alone.

When I investigated what was being accomplished at these companies using Dad's work, I was thunderstruck! The case studies, the results achieved, were phenomenal. I had worked with Dad's sales training firm at various points over the years, and we had never seen results like this.

Inheritance is a grievous gate to opportunity, but there was some consolation in knowing that my digital media expertise would help accomplish one of Dad's unrealized ambitions.

Known as "Big Russ" not for his size but for a large presence and personality, he was always in demand as a speaker and trainer at major corporations.

But Dad had the heart of an entrepreneur, and wanted more than anything to share his skills for success with every individual, team, and small business eager to exceed the status quo, improve their fortunes, and make a difference in the world.

During my audit of what corporations were doing with the 7 Triggers formula, I was asked more than once (and not always jokingly!) to please not share with others the secrets of training and field application that had been developed...

OK, sure 🙄

I'm so proud to be delivering on Dad's promise and legacy. My only regret is that he isn't around to hear all the success stories from those who are crushing it using the new online programming. 

Dad lived to help others succeed. His work lives on!

Persuade and prosper,

Russell P. Granger

P.S. I am also one of Dad's success stories. And when you sign up for the QuickStart, you'll see exactly how the 7 Triggers not only helped me start my own agency, but also to close every account I went after in my first year in business.