eBook: How to Play And Win
THE RATINGS GAME
Loaded with examples and stories, The Ratings Game is a must-have resource for every programmer, manager, and radio personality!
Tracy Johnson pulls back the curtain and shows broadcasters how to play and win The Ratings Game. This eBook provides a detailed analysis of the current radio ratings system, highlighting its complexities and flaws, including issues with sample size and the use of Portable People Meters (PPM). The guide also offers practical strategies to improving ratings with a focus on the three ways to drive success...and why one of the three is the clear winner. The Ratings Game is both a micro and macro view of the entire ratings process, including how radio fits into a fragmented media landscape.
TO WIN THE GAME, YOU MUST UNDERSTAND HOW IT'S PLAYED
How Ratings Work: Learn the intricate details that reveal how ratings are gathered, calculated and presented, from first contact to the finished report. You'll be shocked at who you're really programming your station for.
Ratings Secrets: Find out how the system works and details ratings compan ies don't want you to know. Tracy reveals new data about who participates in "the game" and how that should affect the way you program.
PPM or Diary: Both methodologies are explained, with insider tips on the best practices for manipulating the system and winning this complex and flawed game in any market.
"Tracy tells it like it is."
"The ratings system has never been explained so clearly. This book tells it all...the good, the bad, and the ugly. And most importantly, it shows you exactly what you have to do to win The Ratings Game. It should be required reading for every PD and personality in every radio company."
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