1. Sales Funnel Website: A website is the foundation of a digital marketing strategy. It is where you will direct traffic, collect leads, and provide useful information about your company.

2. Content Marketing: Done right, your content marketing will not only attract your target audience but also move them through the customer journey to drive more sales and grow your business. To move your target audience through the customer journey, you'll need to create content that satisfies their needs at each of the 3 stages of the sales funnel: Connect, Commit and Close.

3. Search Engine Optimization: SEO can boost your website's traffic and visitors' trust while supporting your other digital marketing disciplines, as well. We use white hat tactics and understand intent-based search marketing because we're optimizing websites for users first, which is what the search engines really care about.

4. Social Media Marketing: "Going social" isn't simply about being active on Facebook and Twitter. It's about being present where your target audience hangs out, so you can engage with them, build relationships, and make offers your target audience will love.

5. Social Media Advertising: The secret to powerful digital marketing is traffic. If you can master traffic acquisition, you have a solid foundation for higher sales and growth.

6. Search Engine Advertising: (SEA) is a form of internet marketing that involves the promotion of websites by increasing their visibility on search engine results pages (SERPs) primarily through paid advertising. Search engine advertising is a cost-effective way to improve businesses and brands, as appearing high up in the SERPs makes brands and products more visible.

7. E-mail Marketing: Forget any rumors to the contrary. Email is alive and kicking and if you know how to use it, it will help you quickly move leads and prospects through the customer journey and exponentially grow your business.

8. Website Monetization: When your website is generating enough traffic, it’s time to monetize it using affiliate products, digital products, display advertising, services and e-commerce.

9. Automate, Scale and Analytics: Website analytics is a powerful tool for helping you figure out what's working, what's not, and what to do next. And the way to get started has nothing to do with numbers. It's simply about asking the right questions…like “What types of visitors are failing to convert?”, “Are we producing content our audience wants?”, “Which pages can produce more leads and sales?” Once you have the answer, you simply need to follow 3 guiding principles...give data a job, use testing to turn your questions into strategies and for the things that are hard to measure, give them context.