Melbourne Headache Centre

He felt that his business and technique needed explaining and that PR would be the most effective way to get his message out. Together, Jules and Roger decided to use a case study from one of his patients as the ‘hook’ for his story and after writing his media release, he pitched it to the Herald Sun.

The journalist loved the story and it ran in the first few pages of the paper along with a big photo. Then things started to take off!