Amazon Selling Partner 360 Program Review..ASP360 Worth it?
13 Oct 22 / by Farah
Amazon is investing heavily in building services for the sellers, especially private label sellers/ brand owners that rely on amazon ads to drive paid sales revenue. One of the services being offered is a consulting service called Amazon selling partner 360 program or ASP 360. Some sellers have reported that this was previously known as a merchant growth program. Anyway Today’s topic is discussing this service & providing you with my insight.
The irony of a consulting service coming from Amazon when it openly competes with its private label sellers is not lost on me, it is a bold move on amazon’s part. My initial impression of the service was that it is to compete with all the amazon courses/ mentoring offers out there.. The management felt they have been leaving money on the table all this time when amazon sellers new & old are using external services to meet their needs.
Amazon afterall can claim its right over that piece of the pie. The only problem for me was how would amazon build trust with sellers.
Anyway here is the link for the service package on offer.
My opinion.
I came very close to signing up but in the end refused as we could not justify the cost per month when the Amazon associate on the call with us was less enthusiastic about things we wanted out of it.
Farah
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