Make More Sales Online: 5 Strategies For Sustainable Success
Jan 2024 | Dani Louise Smith
Dani Lousie Smith, The Queen of business Organisation, planning out her diary.
I'm going to be sharing with you five ways to increase your consistent sales. Before I get into it, I want to share with you exactly what consistent selling is, why I launched a mastermind based around sustaining consistent sales, and then my five tips on how to make those sales consistently.
What is consistent sales? What does that look like? I say this a lot; consistency is not about something happening all of the time. It's something happening on a regular basis and consistency is different to us all.
When creating content consistently, for some people that might be three posts per week, for other people that might be 30 posts per week but it's you who chooses your consistency. With consistent sales, first decide how many sales you want to get or how much income you want to generate on a regular basis.
This could be daily, weekly or monthly selling. Think about what that looks like for you and then make it happen. Consistently selling can look like different things. So for example, for me, I have people entering my programs. They may take a payment plan. So every week, every month, I'm generating income.
Then I might sell something new during that time. I am being paid via payment plans from current clients and then I sell something new to new clients, so I build my income, which for me, is the beauty of consistently selling.
Consistent sales is about seeing that money come in on a regular basis from new sales that you're making to increase your income and you can do it in different ways and I love that I get to teach this inside my mastermind.
I know for six months at a minimum, I am making money. That might be one sale, but I make money for six months, which means I sustain a recurring income. I’m still bringing in more sales consistently, by selling other offers.
I launched a mastermind, based around this and it's called Sustainable Sales. I know that sales is a massive goal for most business owners. I wanted to support this with my business organisation skills, alongside strategy to help you create those consistent sales.
This can increase my income and so that I can make even more profit and continue to keep the ball rolling with that. That's why I launched the mastermind, because I know that what's also important is not just about getting those sales one week or for one month and being a success for one month. It’s about sustaining them regularly.
When you become consistent, selling becomes consistent, the results become consistent. That means that you can then build a business that's sustainable, so it sustains profit and income.
Okay. So my ways to make consistent sales...
1. Repetition and Consistency
What is consistent to you? Really get clear around what that is so that then you can think about how you can make it happen. Repetition serves you well in anything you do in your business.
This can be with anything. It can be repeating your content, repeating launches, repeating your message, repeating guest expert slots that you do… Whatever it is that you inject into your business that works and repeating it. How can you take what you've already got and repeat that? Something that you've done really well, you may as well do it again so it can breed the same result.
I am a model of this myself. I do my sustainable sales mastermind launch every three months. With this repetition, taking something I've already created and done successfully I can then repeat those results.
The first tip for getting consistent sales is to look at how you can use repetition in your business. So this can be repeating launches, repeating campaigns, repeating plans. Repeating content, whatever you can do, repetition serves you.
2. Lead Generation Strategy
Implement a lead generation strategy so that you always get new leads to sell to, because I see this as a huge gap for a lot of businesses. One of the common challenges is that audience growth is not happening, which means that you're selling to the same group of people, which is okay, because you do need the same people to hear your message consistently in order to get the sale.
What you also need is fresh leads all of the time. Make sure that you've got a lead generation strategy in place because this will help with your sales in future. What you do now serves you in the future, so having a lead generation strategy implemented means that you're always getting fresh new people into your world that you can nurture and serve so that they will eventually buy from you
3. Continue To Actually Sell!
A bit of an obvious one, but continue to actually sell. I say this a lot because it's obvious that you're not going to get sales if you're not selling.
I see that people do not sell at all or enough. Don't not sell and then wonder why you're not getting sales consistently. If you're not getting sales consistently, I would like you to challenge yourself and ask yourself why is that not happening for you?
Look at your business as a whole and ask yourself: Am I actually selling consistently?
Look at your social media content,
look at your website,
look at what's available where you're showing up,
are you using opportunities to actually sell?
Put the message out there that you are open, the doors are open and I can buy from you.
If you look back over the last seven days and you can only find one sales post on social media, maybe it's time to do something about that. Maybe it's time to increase how much you are actually selling to your audience. I definitely want you to think about it because if you don't actually sell, you're not going to get consistent sales.
4. Add-ons or upsells.
No matter what it is that you do, nine times out of ten, I bet you can find something that goes along with it, that you already have and that could make a really good package deal.
One example of this is when you go to the cinema and you go buy a popcorn, you only intend to buy a popcorn, but then they might have a deal where it's popcorn and a drink, so you spend more money. That is exactly what you're doing for our clients. You’re giving them what they need. Think about it, when you go into the cinema, you're gonna sit for a couple of hours watching a film and the adverts, you're eating that salty popcorn, you're gonna get thirsty.
Upselling as a drink benefits you and that's exactly what you do when it comes to sales, delivering to your clients. Think about what it is that you're already selling? What can you add that is going to improve their experience? Or how they work with you, or that's going to benefit them?
When you're selling, you're not actually ‘just’ selling, you're serving people. Always see it from a place of serving. What can you add on? What can you upsell?
It will bring you more money and it's a win-win for everybody because the client gets what they need too. Everybody's happy.
5. Downsell on your launches.
…or after a marketing campaign. If you have something that you've been selling, maybe you've had a lot of interest, but especially if it's a high ticket service, then some people are not buying, but say there's loads of people that are interested but they've not jumped off the fence and they've not come to work with you.
What you can do with those people because they're still super engaged, they're still really interested, but for some reason, there is a barrier to them coming to buy from you and work from you? You can then have a secondary offer. After the launch or after your marketing campaign that they can then jump into because they've already seen what you can do.
They already know that you're right for them. They already know that you're amazing, but whatever block is stopping them from moving forward. In my case, it's usually money. Then offer something different. Offering something that still helps, following what you've just talked about.
Having a down sell after your launch has happened or after a marketing campaign works really well. It's something I'm going to continue to do. Moving forward, something that ties in nicely secondary to that offer that you can follow it up with and do it on a regular basis.
Not only are you getting consistent sales from the big things that you're doing and using that repetition, like I said, but you are funneling people in on the journey and it works well.
Give those a go. Let me know how you're doing. As always, tag me on social media when and let me know how you get on.
So if you do want more information on my mastermind, you can check it out here. Do have a look and you can book in a free clarity call with me to discuss if this is the right option for you.
I've shared with you my ways to make consistent sales. I hope these five tips have been really, really useful.
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