September 23, 2019
by DR. MARK T. WADE
#062: How A Summit Will Grow Your BRAND!
Description
Tiffany Neuman takes us through her two successful virtual summits showing the secret sauce to growing your brand through summits. Plus get specific insider tips on how to make your summit stand out and align with your brand from an expert brand strategist.
About Tiffany Neuman
Tiffany is a visionary branding strategist who helps highly-motivated entrepreneurs and influencers up-level their businesses. She is the CEO of Tiffany Neuman Creative and host of Ignite Your Brand summit.
After 15 years in the corporate world, working with brands like FedEx, Stoli Vodka and Burt’s Bees, she left to establish a revolutionary branding business that stays one step ahead of trends. Tiffany now works with clients across the globe to help them 10x their sales and shine even brighter in their niches. She has appeared on numerous podcasts and is a contributor for Th3rdEye XR, the top rated emerging tech industry news source.
A professor of design and branding at Kendall College, Tiffany lives on the west coast of Michigan with her husband and two daughters.
Reach Out To Tiffany Neuman
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Twitter
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Facebook
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Facebook Group
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Website
Outcome Of Tiffany's Summit
✔️ Getting seen
✔️ Growing her email list
Takeaways From Her Summits
❇️ Be prepared
❇️ Educate the speaker. Spend some time with them.
❇️ Be prepared to work with the speakers’ teams
❇️ Let the speakers know your expectations, but not forcing them with expectations
❇️ Be flexible
❇️ Plan ahead
Tip On Working With The Speakers' Teams
When you send out your questionnaire, make sure to ask them right away.
➡️ Who do you want me to contact?
➡️ What’s your contact?
Preparing For A Summit
👉 Take trainings
👉 Practice the interviews
👉 Do not overthink
What NOT To Do On Summits
❌ Making the speakers follow up on the details of the summit
✔️ Make sure you always keep your speakers informed
✔️ Lead your speakers. Help them. Empower them
✔️ Provide the files and information they need
✔️ Promote them
❌ For Summit Hosts: Do not make it all about you.
✔️ Be a team
✔️ Rise together
✔️ Work together
Important Things To Consider When Doing A Summit
❇️ People are visual creatures. Everything has to look good.
❇️ Make sure you have high quality pictures from your speakers
❇️ Get clear on your messaging
❇️ Put your intentions out there. Be strategic about it
❇️ For the graphics: Make sure all the touch points that people are going to see are consistent
❇️ If you’re running ads or sharing: Make sure that your speakers are equipped with, amazing photos
❇️ Make sure everything is cohesive, consistent
What To Put In Your Follow Up Email For Branding
✅ Create a logo so it would be recognizable for brand awareness
✅ Use same branded photos
✅ Put a header on your emails
✅ Include the welcome videos, head shots of the speakers, and their bios
On Brand Awareness In Summits
➡️ Make sure it’s consistent
➡️ Make sure the speakers are aligned with your message
➡️ Take your time and get speakers that really makes sense to have on your summit
Advice On Recruiting Great Speakers
✔️ Ask your connections
✅ Referrals from clients, contacts, community
✅ For big names, go up your ladder of contacts
✔️ Show them results
✅ You will get bigger names over time
More Takeaways From Tiffany's Summits
👉 Be strategic about which speakers to pair
👉 Group people together so it made the most sense.
👉 Start with bigger names, it gives more momentum and gets people excited
👉 Keep it between 20 to 30 minutes
👉 Ask the speakers to give their best value in the shortest amount of time
Post Summit Rewards
✔️ Getting aligned with thought leaders and influencers, getting in their radar
✔️ Growing your list
Tiffany's Advice
❇️ Just try to strike a balance
❇️ Take the time, plan it out, but take action
❇️ Summits are, are such an amazing way to get your word out there, do it now before people start
❇️ Get known before the wave comes
MY REQUEST
I’m going to give away all the best insights and knowledge but just need YOUR help!
- First - subscribe & leave a 5 star review on this podcast
- Second - share this podcast with anyone you know who has done, or wants to do a summit
That’s all I ask...
HOW TO GET IN TOUCH
👉 I am always looking for feedback
👉 If you have questions send them to me. (I’ll start doing a special Q&A monthly episode)
👉 If you want to be a guest reach out and let me know
👉 If you know someone I should interview please put me in touch with them.
Email me at: Podcast@VirtualSummits.com
Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup
Resources you can get in the show notes at http://virtualsummits.software/resource
✔️ One Day Summit Guide
✔️ Virtual Summits Framework
✔️ Plug & Play
✔️ Free Trial Virtual Summit Software
I want to end this episode by saying,
"I believe in YOU & YOU can do this."
Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).
Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.
So just get started. Imperfect action is always better than doing nothing!
Thank you and see you on the next episode!
Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the "One-Day Summit".
Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
LINKS MENTIONED IN THIS EPISODE
🔗 Virtual Summits Software Free Trial
🔗 One-Day Summit Starter Guide
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