What is a solo ad and how do they work from A to Z

WHAT IS A SOLO AD?

Solo ad frequentlky asked questions and answers

What are solo ads?

Solo ads are simply email advertisements that are sent to an existing list of subscribers.

They are usually laser targeted dedicated emails that promote one exclusive offer.

The email ad would only discuss your product and (or service) and it would include a link directly to your capture page or landing page.

How are solo ads facilitated?

A marketer would find a solo ad provider and show them either their product, service, or an affiliate offer. The solo ad provider will then decide if the offer is something that one of his existing email lists would be interested in. If the offer is a good fit for his list, the solo ad provider will blast his list with the offer until the buyer running the offer gets the number of clicks that they agreed upon.

The solo ad provider pretty much endorses and promotes the product or service and encourages his list of subscribers to check out your opt-in page.

How much do solo ads cost?

Usually, solo ad providers (reputable ones) charge somewhere around $0.50 to $1.00 per click.

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Here is an example scenario

Let’s say you have an affiliate offer that you really want to promote for making money online and you need to get traffic to your offer.

You would go out and find a solo ad provider like myself :) and you would buy an agreed amount of clicks from me.

When you buy a solo add, you and your solo ad provider (me) will aggree on an amount of clicks and the cost

For the sake of argument, here we are going to imagine that you bought 100 clicks.

I will then email my list of subscribers until you get 100 clicks to either your capture page, splash page, landing page, sales page, or your offer page.

BELOW IS A SAMPLE CAPTURE PAGE

You just give me your capture page URL and I will do everything else!

The best scenario is for you to give your solo ad provider, who would be myself, (in this example) a URL for a capture page where you can collect an email and get a lead.

What you can expect traffic wise

So you are essentially paying for traffic. You are paying for each individual click. So let’s imagine that 100 people clicked over to see your capture page and 50 of them filled out your form and opted in. You now have 50 leads in your funnel. After they opt in, you would, of course, hope that they will take another action and sign up for your offer or you will make a sale with your offer.

You get instant traffic!

I promise to send you 100% real (and targeted) traffic! Real people that are interested in your niche.

When you run a solo ad you will get instant traffic

Here's How Solo Ads Work

First, I will look at your offer, your capture and bridge page (or sales pages) and see if it is a good fit for my audience. I will be honest with you. If it is not a good fit, it is not worth it for either of us. After all, you want quality opt-ins and I want your repat business for sending you quality.

STEP 1

You purchase a Solo Ad package from me. You then send me your landing page URL's and I will make sure that I have a target audience for your offer.
STEP 3

I will add the email swipe to my auto responder and send emails to a segmented list that would most likely be interested in your product or service.

STEP 2

I will write a well thought out, trusted and clever email swipe that is targeted and suited to my subscribers' tastes to promote your offer to my audience.
STEP 4

You will start getting real targeted visitors to your landing page and you will start to get quality opt-ins and, of course, you will potentially get some good sales.

You get instant leads sent direct to your mailbox!

There is really no better way to get instant leads

With solo ads, you get instant ;eads sent right to your mailbox

You don't really have to do anything

With solo ads, the solo ad provider usually writes the ad copy because he knows his audience the best and he blasts his segmented lists with your offer and you get instant leads.

No moving parts to worry about

When you do other traditional types of advertising, there are a lot more moving parts. You have to set up an ad account and campaign to create an ad, then you would have to make some sort of creative image, write clever ad copy, and then you would have to choose your demographic, set up your credit card, and set a budget and run the ad.

But with solo ads, all you have to do is give your URL to your solo ad provider and you get instant leads.

LET ME DO ALL OF THE WORKYou sit back and collect your leads!

Would You Like to Learn More About Solo Ads?

Simply fill out this quick form and I will send you some information about how solo ads work and how you can build a powerful list quickly.

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Advantages and disadvantages of solo ads

There are, of course, advantages and disadvantages to using solo as compared to other forms of advertising.

DISADVANTAGES OF SOLO ADS

You do not know the subscriber audience

One disadvantage is that you do not truly know the audience of your solo at provider. You do not know how they built their list, how qualified the leads are, how aged they are (how long they have been on the list), and you don’t know how qualified or how cold or warm leads are. You can trust in me that I segment my lists, and I clean up my lists all of the time. My leads are qualified and ready to buy. You have to use due diligence and be careful of who you are buying your traffic from.
You don't know if the traffic is real

You don’t know if you are getting real actual leads because some unscrupulous solo ad providers sell fake traffic or bot traffic.
You might get poor untargeted traffic

It is extremely difficult to tell where your solo ad provider's leads came from and where they are in their buying journey. If your solo ad provider does not have extremely targeted segmented lists, chances are that you will get poor quality traffic.
Solo ad sellers offer no support

If your ads are not converting, many solo ad sellers do not care. They figure "hey, I did my job, I sent my customer traffic. I am not responding to this complaint." You want to make sure to look for a solo ad seller that will work with you and help you to get more leads and conversions. Someone like me! :)
Many markers are not sure how to nurture their new leads

Many marketers will run solo ads and not follow up with the leads that they get. Or if they do follow-up, they might have a poor email sequence which will not result in many conversions, if any. So you have to know what you’re up against and you have to be smart when you are running solo ads.

ADVANTAGES OF SOLO ADS

And now for the advantages of buying solo ads to get traffic.

Here are the advantages of buying quality solo ads

You do not have to do too much work to get traffic

One awesome advantage of running solo ads is that you don’t have to do much work. All you have to do is find an offer and get a landing page and give the link to the solo at provider and the solo ad provider does all the rest. You just sit back and wait for the traffic and the leads to come in!
You can build your lists very quickly

You can build your lists very quickly with very little ad spend. There really is no quicker way to grow an email list. If you have a good offer and funnel, you can grow your potentail audience faster than any other form of advertising.
You can build a targeted segmented lists

If you find a good solo ad provider like myself, you can build better quality targeted lists of potential clients that will convert for you. I trim my lists and I nurture my lists and segment them to be laser targeted, so you will get higher opt in rate and higher front and conversions. Meaning you will actually get sales! You can also segment your lists and put your leads into laser-focused funnels and email sequences.
You can learn a lot about email marketing and become an expert

There is no better way of learning than by doing. You will make mistakes and you will write less than perfect email sequences, and maybe even poor funnels, but you will learn how to improve very quickly by running solo ads. A good solo ad provider will also help you with tightening up your splash pages or sales pages and some solo ad providers will even help you with writing good email sequences.

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Qualifying and Nurturing you leads

You will, of course, get some bogus leads or unqualified leads, but all you have to do is simply qualify them, segment them, help them with their problem or delete them (flag them) if they have put in a fake email address or are not a real lead.

You need to qualify and stay in touch with your leads. You also need to clean up bogus leads.

A Quick Word About the Kartra all in one marketing platform

Note: Kartra is one of the best email software sequence providers because they warn you about unqualified leads so you can delete them immediately. That is why Kartra has one of the best opening rates and conversion rates out of all of the email marketing software out there. Karta will tell you if your lead is a hard bounce or a soft bounce or what you should do to clean up your list.

Some Common Reasons to Flag a Lead

Hard Bounce

This is when an email provider like Google, Hotmail or Yahoo reports that an email address does not exist. You'll simply want to delete this lead ASAP.

Soft Bounce

This is when the email provider reports that either the email address is full or is not in use anymore. You'll definitely also want to delete this lead from your list.

Spam Compliant

The lead has reported that one of the emails that you sent them or spam implying that they do not want to receive your content anymore. You should remove this lead too,

Blocked by Admin

Your email software should have proprietary security flags that have marked the lead as low deliverability and that it will probebaly go in the spam folder.

Note: You’re always going to get unqualified leads no matter what form of advertising that you’re doing. Google ads, You Tube ads, Microsoft ads, and Facebook ads. You will always have to trim the fat. It’s the nature of the game.

Here is how to segment your leads

You need to niche your leads down, find out exactly what they are looking for and what problem they are trying to solve, and where they are on their buyers' journey. Then you need to segment them by moving them into a more appropriate list.

EX: LET'S USE AFFILIATE MARKETING

In this scenario below, we will use affiliate marketing as an example

1. Let's say you have an offer of an affiliate marketing course and you buy a solo ad and you get leads (opt-ins) for the offer and a couple of sales.

2. For the leads that purchased from you, you can create a funnel and sequence and add just them to it and upselll them with higher ticket backend offers.

3. You can then bast your list that did not purchase with 3 to 5 options so you can validate them and segment the ones that have not purchased yet.

4. Chatbots and surveys are a great way to validate what your customer wants and to segment your leads! You are simply trying to find out the problem they need to solve.

5. Let's say you send 3 links in one of your sequences (or in separate emails). One for an informative free affiliate marketing mini course. One on how to build a funnel from A to Z, and one on how to find a really good niche that they can market to and make money with.

6. You then create very useful content about these 3 subjects. You can make informative blogposts or tutorial videos. You then create funnels and sequences for all 3. And you email your leads with quality content and nurture them throughout their journey with you!

7. Let's say one of your leads opted in to learn how to build a funnel. You simply show how to build one on Kartra with a video showing them step by step. You are providing them with and amazing amount of value be teaching them one specific specialized thing.

8. You then hit them with your 14 day free trial of Kartra affiliate link just like I am doing right here :). Your lead now trusts you and signs up through your link. You then keep proving value to them. And then all you simply do is rinse and repeat for other related offers!

Some more thoughts on providing value to your leads

You want to keep your list clean, and you want to keep your list engaged.

Email your list often and tell them more about you.

Show them as much value as you can. Give them a lot of free value. Make videos to explain your product or your service or your offer. Show them how to facilitate the moving parts of your offer step-by-step.

Using the Kartra software for example: Again, let’s say you are promoting Kartra as #1 of the best marketing software for affiliate marketers. A great way to continue to nurture and build trust with your list is to show them other videos of exactly how to do other niched down specialized tasks inside of Kartra. You can show them how to build a simple capture page, a bridge page, how to create products, or show them how to build an email sequence, among other things.

If you continue to provide really good value to your audience, your leads will ultimately start to trust you and they will be more likely to buy from you in the future over and over because you’ve already helped them.

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Tips & tricks on running a successful solo ads campaign

Here is some secret sauce on getting the best conversions with your solo ads

SUBJECT LINES & AD COPY

Write a good subject line

You want to make sure that either you or your solo ad provider writes a very strong subject line that will prompt the audience to open the email. Again, as mentioned before, most solo ad sellers know their audience better than anybody, so they absolutely would prefer to write the subject line.

You also want to find a strong solo ad provider that knows how to write good email sales copy with a strong call to action that will help the visitor come over to your offer.

Make sure that you talk to your solo ad provider

You want to make sure that your solo ad provider is savvy and is a real person.

Get in touch with your solo ad provider!

You want to make sure that your solo ad provider is savvy and is a real person. You want to do your due diligence and make sure that they are trustworthy and that they have strong segmented lists. You also want to make sure that you’re comfortable with dealing with this provider. They should give you enough value and they should be savvy enough to help you with writing your ad and helping you with your funnel or email sequences.

Ask questions

Ask your solo ad provider questions. Ask them about their lists and the quality of their lists. Ask them what the average conversion rate is for an offer like yours. Force your solo ad provider to build trust in you and you in him (or her). Make sure you’re comfortable with them. What we are really trying to see is; are they trustworthy? Do they put their money where their mouth is when it comes to the traffic they will be sending you? Are they responsive when you contact them, and do you really want to work with them?

Beware of unethical sellers

Unfortunately, there are many unscrupulous solo ad providers out there, especially in Facebook groups. Sometimes you might make a purchase without knowing anything about the provider and you will just be throwing your money out of the window. Learn more about me and how I can help you.

Make sure that your offer is aligned with your solo ad provider

Solo ads are not for everybody or for every niche

Image of people working from home which is a great niche for running successful solo ads

Solo ads work for only a small number of niches including making money from home, business opportunities, health and fitness, Internet marketing, survival, financial, personal development and a few other niches. Make sure that your provider has a target audience for your offer.

Make sure to do a test run

It is always a good idea to buy a smaller amount of clicks on your 1st purchase from a new solo at provider. I don’t usually recommend buying just 100 clicks because it’s not enough data is not enough there for a benchmark to see how well it performs. So I would recommend buying around 250 clicks. This way you can have a better idea of the opt in rate and performance of the overall ad.

LET'S DO A TEST RUN RIGHT NOW!

MAke sure to always test your solo ad provider before buying larger amounts of clicks

Always let your solo ad seller know if you are unhappy for any reason

Let it be known if you're not happy

A good solo ad seller will always stand behind their product and they will always listen to you if you are not happy for any reason. They will also try to find solutions as to what went wrong. If a solo ad provider is unresponsive after you reach out to them with any sort of problems, then I suggest that you and stay as far away from them as you can. In most cases, they do not have your best interest at hand and are they are just trying to make a quick buck.

Make sure that your solo ad seller provides you with quality stats

A good solo ad seller will always provide transparent stats. If your solo ad seller is not willing to provide real quality stats, stay as far away as you can.

Image of a solo ads clickreport of where the visitors came from

Use your own tracking as well

Clickmagick, Clicky, Anytrack.io and Click.org are 4 great software to use for you to pop your affiliate links into in for top level tracking. This way you will have a benchmark so you can compare what your starts are. against your solo ad providers.

Use tripwires or smaller priced front end offers

When running your first few solo ads, it’s a good idea to run an offer for smaller priced products and services than it is for a big ticket item. The reason for this is because your leads are still kind of cold. You will have much better success in offering them a lot of initial value and a small ticket item in the range between $7-$30 than it would be to try to get them for a $997 webinar. If you’re able to sell some lower-priced front end products initially, you have a better chance of getting your leads to trust you while you continue to constantly build trust and nurture your leads and then later you can get them to buy something on the backend for a lot more money.

Create strong video sales letters (VSL's)

Getting in front of your customers with your expertise is the best way of providing value while building trust

Image of a man in a video sales letter pitching his product

Be yourself

There is no better way for your customers to learn about you than you being on camera and talking to them person-to-person and telling them exactly what your expertise is. Remember that your solo ad is you basically recruiting a new lead from somebody else’s list. They have already opt-ed in to your solo ad providers list and they probably know them already but they do not know who you are yet. It does not matter how great your solo ad is or your offer is, if you don’t brand yourself your new audience, you and have a hard time selling your new leads anything.

Can I be successful with sales if I don't want to be on camera?

This is a common question that I get all of the time. The answer is yes, you can still make sales and grow a decent online business If you are not willing to get on camera and sell yourself. You can still provide value by showing pictures of yourself all of the time and you can still show immense value by building a lot of amazing content that is of intereset to your target demographic. Blog posts (just like this one) are a great way to build content without having to be face-to-face with your audience.

But I'll be honest with you. The best way for you to grow your business quickly and build a relationship with your potential leads and existing clients is to brand yourself. You need to talk with them and they need to see you. At least talk to them on the phone or on Zoom. Trust me, you will get to where you want to be much faster!

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Some other important points to understand about solo ads

Solo ad email traffic is cold

Remember that the ads that you are running are being put in front of a targeted audience, but at the same time, they are clicking over to an offer where they do not know who is running the offer and they do not know who you are. Even if the email list owner vouches for you and promotes you heavily (which don’t get me wrong absolutely does help), you still have to build trust with your new lead. So, you need to do some work on making them your trusted customer as well. But there is good news! Keep on reading to find out!

Understanding opt-in rates on solo ads

An opt-in is a lead that opens your solo ad providers' email, clicks over to your capture page and fills out your form with their name and email address on your capture page to see your offer. Although your solo ad email traffic is somewhat cold, you can still get a very good opt-in rate if everything is aligned well and your offer and landing pages are well set up and congruent, you will still attract quality leads ready to be warmed over.

So what is a good opt-in rate? This I can tell you from first-hand experience. I have bought many more solo ads than I would like to admit, but it has helped me build my lists very quickly. I have tried dozens and dozens of solo ad vendors, so I have a pretty good idea about opt-in rates.

If you’re getting over a 50% opt-in rate, you have an amazing solo ad provider! Anything between 40% and 50% is also extremely good. But what you're really looking for is somewhere between 30% to 40% opt in rates. Anything above 25% is also considered acceptable.

What is a good opt-in rate?

So, if (for example) you paid for 250 clicks and you received 100 opt ins you would be around 40% which is very good.

Always stay in touch and nurture your leads

This is a big mistake that most affiliate marketers get wrong. Many times, a solo ad buyer will run a solo ad, get the lead and then not follow up with the lead. You should constantly follow up with your leads and give them as much value as you can. If you help them with something that gets them through their pain points or solves a problem for them, they will trust you forever. This is extremely important when running solo ads or for any kind of ads for that matter.

It is very important to understand that you’re not going to get the same conversions as the email list owner and it is very important to understand that it is up to you to make the traffic warm by providing value.

It’s perfectly okay to break even or even lose money on a solo ad

What you are paying for is essentially the leads. If you spend $100 on solo ads, and you only make $50 back, you have to consider how many opt-ins that you've received. If you got 40 opt-ins (leads), you’re paying $50 for those 40 opt-ins, which is really not a bad price at all when it comes to digital advertising.

Let's Get You Some Leads Right Now!

Always work on Improving!

Always improve your landing pages, sales funels and email swipes for your solo ad offers

Get help with creating your funnels

Get a mentor!

If you are not sure how to create a quality funnel, there are many places where you can outsource it. Karta has an amazing marketplace where you can pay to outsource help. You can also use fiverr to find people on outsource. When I first started, I outsourced a lot of the steps that I was not sure about. You can save a lot of time and you can learn a lot more quickly if you have a mentor. I also highly recommend Igor Kheifets’ solo add and funnel building training programs. He is the real deal and you will learn so much about growing your business in a short period of time. So don’t try to re-create the wheel. Get help and mentor ship and you will see your business grow much

Get help on an outsource level to create better funnels

You should always tweak your landing pages and email swipes to get better conversions

Always work on improving your landing pages, email swipes & your copywriting skills

Learn, learn & then learn more!

Writing the email is just one step in the process. You definitely need to learn how to build a strong capture page and video sales page or bridge page. In the case of a bridge page, you want to get your customers to learn about you and familiarize themselves with you, your products, your services and your expertise. If you are not strong at writing copy, again, it is something that you can outsource easily. But I highly recommend that you work on it yourself and become an expert at it. You’ll save a lot of time and money!

Role model others in your niche

Success leaves clues. Always look at your competitors. See what they’re doing to generate leads. Learn from them. Contact them and see if they are willing to run a solo ad for you. You might be surprised how strong some of your competitors' lists may be. You might also be surprised that they might be willing to promote your offer because they will make a few bucks on you. They don’t have to do anything but hit their send button. So it’s always a great idea to try to network and create relationships with similar people in your vertical. You can also role model individuals in other niches and ask if you can pay them for a consultation on how to grow your business. Whether you are selling your own products and services or affiliate products, you can always find someone who is succeeding and is willing to mentor you!

image depicting two solo ad buyers looking for a mentor to role model for their ad campaigns

Keep it simple stupid (KISS)

I’m not calling you stupid! That’s just an old saying 😊 but in all seriousness, keep your solo ads and sales copy pretty simple. Get right to the point. As you grow as a digital marketer and you get more experience under your belt, you can build more extensive landing pages. But in the beginning, you want to keep it very simple and focus on your main goal, which is to have quality capture pages, landing pages and funnels, so you can get fresh leads to click over to your offers.

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What to look out for

There are risks

WITH SOLO ADS

There are a couple of risks with buying solo ads. You could be buying solo ads from an unqualified seller. Some unscrupulous sellers have built their lists with methods that aren’t exactly ideal or they will use bots that scrape the Internet to get email addresses.

There are marketers out there that have the ability to make bots actually behave like real people with the ability to open up an email and subscribe.

Some solo ad providers send exclusively fake traffic.

Remember, that if something sounds too good to be true, it’s definitely too good to be true.

No solo add provider can tell you that you will definitely get sales.

Many solo ad providers have fake testimonials on their websites.

Some solo ad providers do not manage and clean up their lists. Ask them if they track hard bounces. If they do not track hard bounces, stay as far away from them as you can.

You can also ask them what their spam compliant rate is. A good spam compliant rate is around 0.1%.

I promise to not pose any of these risks to you. I also promise to send you 100% real targeted traffic.

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SOLO AD PACKAGES

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1000 Clicks

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300 Clicks

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150 Clicks

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I Can Send You REAL TARGETED Traffic to Your MMO Offers!

Get Targeted Leads to Build Your List Quickly

Let Me Win Your Business & Get The Traffic For You!

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No Need to Build a Social Following

Please Call Charlie Daidone @ 732-298-6015 with any questions. You can also reach out to me by using my contact me form.

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