Samuel Salzer is a leading behavioural strategist and habit expert, having worked with organisations across Europe, Australia, and North America. Among other things, he’s one of the world’s first Chief Behavioural Officers (CBO) in tech, and he specialises in applying insights from behavioural science and behavioural economics to build user-centred and habit-forming products and services.
At the forefront of the emerging field of Behavioural Design, Samuel is a frequent keynote speaker, curates the popular newsletter Habit Weekly, and has co-authored Nudging in Practice: Helping Organizations Make it Easy to Do the Right Thing. The book offers a comprehensive guide to organisations interested in understanding and systematically utilising behavioural insights.
In this episode:
(01:46) What is the Habit Canvas?
(02:38) What inspired Samuel to create the Canvas?
(04:05) How Samuel chose what to include in the Canvas
(04:54) The importance of creating an 'aspirational goal' when forming a new habit
(06:20) How to identify habits that could help you to reach your goal
(06:57) The Four Es
(08:27) A common mistake people make when building new habits
(08:47) The three things you need to be able to specify about your new habit to have the best chance of success
(11:10) A useful question to ask before you start
(11:51) The importance of thinking about the short, medium and long-term benefits of your new habit
(13:12) When are the best times to form a new habit?
(15:18) Two ways to get your habit to stick
(17:36) Why you should build in some positive reinforcement
(19:54) How our identity shapes our behaviour
(22:20) The 'If-Then' plan
(25:22) Getting other people to help you with your habit
(26:34) The final step in completing your Habit Canvas
(19:10) Samuel's Little Challenge
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