August 07, 2019

by  DR. MARK T. WADE

#042: Bonus Day and Encore Weekends! Be Sure To Use One Of These!

Description

Bonus days and encore weekends, are you using them? You should be as it'll increase your conversions by around 10%. We'll discuss that and more in today's episode.  We're going to have a short and sweet episode today.

However, it's super important. It's something that I that I really feel needs to be mentioned needs to be talked about, because it is vital that you have it during your horse, your virtual summit. 

  Post Summit Reopen

  ➡️  Extremely powerful and beneficial opportunities to re-engage your audience and increase your summit sales conversions. 

  ➡️  Primary objective: to increase your audience generating an engaged and qualified list of attendees. 

Rule of Reciprocity Combined With The Psychological Trigger of Surprise and Delight

  ✔️  One of the most effective strategies to re-energize the remaining audience increase more sales conversion, but also increase the strength of your relationship with the audience.

  ✔️  You're giving them something, and they're going to in turn feel like they want to give you something back.

  ✔️  Surprise and delight because they didn't expect this to happen. They thought it was over, but here you are offering them the opportunity to watch it and it's going to make them happy. 

  ✔️  Increases engagement and trust.

Two Triggers:

  👉  Bonus Day Reopens - Running a one-day summit

  👉  Encore weekend - Running a multi-day summit

Multi-Day Summit

  ➡️  Three to 14 days, with four or five being the most common. 

  ➡️  Attendees can go back through and re-watch sessions they missed

  ➡️  To give the audience the chance to get in and watch the sessions they missed.

  ➡️  Increases the likelihood that they will get more valuable information

  ➡️  You can use any of the other sales sequences

Bonus Day

  ✔️  To give your audience an opportunity to engage with the summit sessions and the opportunity to purchase. 

  ✔️  Increase in sales around 10% depending on the results. It may vary.

  ✔️  We don't want to extend it too long. We don't want to wait an entire week. 

  ✔️  One of the most fundamental aspects of the one-day summit is overcoming attention span.

Live-Streaming Summit

  👉  Primarily used in a high urgency situation. 

MY REQUEST

I’m going to give away all the best insights and knowledge but just need YOUR help!

• First  - subscribe & leave a 5 star review on this podcast
• Second - share this podcast with anyone you know who has done, or wants to do a summit

​That’s all I ask...

HOW TO GET IN TOUCH

   👉   I am always looking for feedback

   👉   If you have questions send them to me.  (I’ll start doing a special Q&A monthly episode)

   👉   If you want to be a guest reach out and let me know

   👉   If you know someone I should interview please put me in touch with them.

Email me at:  Podcast@VirtualSummits.com

Join the Summitology Masterclass: https://www.virtualsummits.software/summitology-masterclass-signup

Resources you can get in the show notes at http://virtualsummits.software/resource

    ✔️   One Day Summit Guide

    ✔️   Virtual Summits Framework

    ✔️   Plug & Play

    ✔️   Free Trial Virtual Summit Software

I want to end this episode by saying,

"I believe in YOU & YOU can do this."

Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started).

Don’t get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them. 

So just get started.  Imperfect action is always better than doing nothing!

Thank you and see you on the next episode!

LINKS MENTIONED IN THIS EPISODE

   🔗   One-Day Summit Training

   🔗   Virtual Summits Software Free Trial

   🔗   One-Day Summit Starter Guide