Co-marketing partnerships are one of the most powerful ways to amplify your marketing efforts. By collaborating with another business, you can combine resources to reach a larger audience, increase brand visibility, and drive more sales.

Here’s what to watch out for:

1. Lack of Clear Agreement:

Without a clear partnership agreement, roles and responsibilities can become blurred, leading to confusion and frustration. Ensure all terms are documented.

2. Misaligned Goals:

If both parties don’t share the same vision, conflict is inevitable. Make sure you and your partner agree on the direction of the business from the start.

3. Poor Communication:

Miscommunication or lack of communication is one of the leading causes of partnership breakdowns. Regular check-ins and honest conversations are essential.

4. Unequal Contributions:

If one partner feels they’re doing more work or contributing more resources than the other, resentment can build. Ensure that contributions are equitable or that each party’s role is clearly defined.

5. Exit Strategy:

Many entrepreneurs don’t plan for what happens if the partnership doesn’t work out. Have a clear exit strategy in place to protect both parties.