CLIENT CASE STUDY:
Cabinets Express
THE MARKETING JOINT | THE DOWNLOAD BY TMJ
Working exclusively with joinery businesses means we dive deep into their strategy based on their ideal client and the type of work they do. Our Darwin-based client, Cabinets Express, is the sister company of our client 4Kitchens. Their ideal client? Professional tradespeople who need an easy-to-access flat-pack supplier with design technology. Let's unpack some of their wins and how they attracted & landed their ideal client.
WHAT'S THE DOWNLOAD:
GOAL: Create a brand vision. Attract a new ideal client & get a steady flow of leads & enquiries into the business. To present, the brand utilising up-to-date content strategy.
HOW: Transform the content supplied by CE into on-brand, trending content that speaks to the pain points and needs of their ideal client. Increase reach & exposure through video content.
Create and implement a lead attraction and nurturing strategy.
Create & Implement a paid SM marketing strategy.
Implementation of LinkedIn strategy.
RESULTS:
Over 375 leads and tech sign ups in just 12 months
Average organic impressions on IG 6.5k
Average organic Reach IG 4.5K
Continued growth of LinkedIn with an average reach of 1.7k
CLIENT FEEDBACK: "Since working with the Marketing Joint our marketing ahs gone from strength to strength." - Mario Tsirbas, Owner of Cabinets Express.
Our work with our client continues to see outstanding results. Want to level up like Cabinets Express? Reach out to our team.
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