Introduction & Overview

The #1 Way To Make More Money

If you’re looking to really ramp up your business profits this year, then you’ll want to discover the secrets of writing cash-pulling copy. This module gives you two important (yet widely overlooked) keys to writing great sales copy, plus you’ll find out the real secret sauce that drives the maximum level of sales for any type of product or offer! 

Headlines

How to Write Cash-Pulling Headlines

Did you know your headline is the most important part of your sales copy? After all, no one will even read the rest of your sales letter if your headline totally stinks. Inside this video you’ll discover the three essential components of a great headline. Plus you’ll find out how to combine these 3 factors for maximum cash-pulling effect! 

Sales Openers

Compelling Sales Letter Openers

Your prospects just graciously granted you a few extra seconds of their time but they aren't going to stick around for long.  Can you hold their attention and interest with your sales letter opening paragraph?  Most people can’t, which is why this essential module shows you the two best ways to keep your prospect’s eyes glued to your sales page!

Benefit Statements

Create Irresistible Benefit Statements

Prospects are thinking, “Who cares? What’s in it for me?” So your sales letter needs provide the answer or your offers are dead in the water. Emotionally driven, curiosity-arousing bullets are the key to making prospects really want products. And this module shows you the right way to brainstorm, develop and showcase them for max conversions!

Call-To-Action

Sales-Record Shattering CTAs

If closing sales was as easy as dropping an order button in front of prospects, we’d all be rich. Turns out the key to really ramping up sales is by using a two-part call to action. So what are these two parts and what makes them so much more effective? That’s what you’ll discover inside this module, don’t role out another offer without watching this first!

Guarantees 

How to Write a Slick Risk-Reversal

No matter how great an offer sounds to a prospect, they've still got a niggling voice in the back of their head saying, “This totally won’t work for me.” And if that voice is loud enough, you’ll lose the sale. That’s why you need to reverse the risk with a guarantee. This video reveals the 3 keys to crafting a guarantee that boosts conversions. AND reduces refunds!

Showing Proof

Pssst… They Think You’re Lying

If your prospects were six years old, they’d probably be skipping around you while chanting, “Liar, liar, pants on fire!” But since they’re adults, they just avoid your “buy” button like the plague. Inside this must see module you’ll discover exactly how to overcome this common problem, build authority and credibility and get your sales flowing again!

Post Scripts

Conversion-Boosting Power of a P.S.

Did you know your P.S. is the second most-read part of your sales letter after a headline?  That means not only is it essential to have one on your page, but a good P.S. can get prospects scrambling like crazy to your order button. And inside this eye-opening module you’ll discover not one but 5 super effective ways to craft a response-boosting P.S.!

Short-Form Copy 

Good Things In Small Packages

It seems that plenty of businesses are kicking their long form sales copy to the curb these days in favor of high-converting short-form copy. Will it work for you? What are the secrets of writing effective short-form copy in an age where prospects' attention spans are getting shorter? You’ll get the answers to these questions and more inside this key video!

Video Sales Letter

Video Killed the Sales Letter Star?

If you don’t have a sales video for your offers then statistics show you're leaving a whole pile of cash on the table for your competitors to mop up.  Your prospects want to watch more than they want to read, so watch this video and discover the four keys to creating high-converting video sales letters that outperform text-only sales pages every time!