This guide will take you through the ins and outs of getting research done in the most effective and efficient way possible

Discover our top tips to help you plan, create and market your business blogs that will increase engagement with your audience. Blogs are a great way to build relationships with your readers, show off your personality and highlight your expertise.

We've listed the pros and cons of blogging and podcasting so you can evaluate what might work well for your business. 

Here's our step-by-step guide to writing a great blog. From finding your why, knowing what your readers want to read and knowing what to write. 

From defining your personal business goals to enhancing your online presence. Here are 8 tips to strengthen your PR strategy.  Having a strategy is crucial to ensuring you are being effective and organised.

A press kit (sometimes also referred to as a media kit) is a package of promotional material that provides information on a business, cause, person, company or organisation. This package is then sent out to members of the press/media for promotional use. 

Press Kits are a great way to share information about your business with the press, who may want to write a story about you. It gives you control to ensure the press are sharing factual details about your business.

Twitter can be a great social media platform to generate PR as you can reach a larger audience and it is where a lot of journalists and businesses go to find stories and research for content. Discover the tools you can use to make your PR strategy easier.

Do you know the differences between traditional (newspapers, magazines etc) and digital PR? Do you know which form is right for your business? Download this resource to find out the similarities and differences in terms of reach, visibility, timing and content.

Read this resource to find out how to format your press release to ensure you are including all the necessary information and in an order journalists prefer.