Designing Luxury Brands: Using Negative Space To Upscale Your Consulting/ Coaching Brand

Negative space is very powerful. It gives any design an immediate upscale feeling. I’m sure you have noticed that when you go into a Louis Vuitton or any other luxury boutique, there are very few items in the store on display compared to lower-priced brands? 

It is a powerful tool that can transform the perception of any space or composition. It’s the quiet pause between elements, the breathing room that allows the eye to rest and the mind to appreciate. 

Whether it’s fashion, interior décor, or graphic design, negative space is instrumental in creating a sense of sophistication and elegance. By strategically incorporating empty space into the composition, designers draw attention to the focal points, elevate the overall aesthetic, and evoke a feeling of luxury and exclusivity.

Today, I’ll share how the French Luxury Brand Goyard Malletier in Paris has built a globally recognized brand with an A-list clientele while remaining elusive, and how you can also grow your business.

Known for its exclusive line of travel trunks and leather goods, the company has a very interesting brand history and brand strategy. You see it was founded in 1792 and wasn’t known as Goyard back then. 

Selecting a business name can be quite a challenge. You want to get this right, but how do you find that one name that defines your brand? The one name that will mark your success in business, a name that is truly iconic?

Naming a business is such an important job that there are agencies who specializing in business “naming”. These agencies can cost millions of dollars to come up with iconic brand names like the once famous Blackberry.

If you decide to know your business yourself, here are five factors to consider when choosing a name for your brand: