Privacy Policy

2. Lawful basis for data collecting and processing

European Union (EU) – The General Data Protection Regulation (GDPR):

This website uses the following lawful basis for data collecting and processing: consent, contract, legal obligation, and/or legitimate interest.

This Privacy Policy is in accordance with International Data Protection Laws.

3. What data do we collect?

We may collect the following information for our use depicted below:

• Name.
• Contact information, including email address.
• Demographic information.
• IP-address.
• Browser and Device.
• Other information relevant to customer surveys and/or advertising/marketing offers.

4. How do we collect your data?

You directly provide us with most of the data we collect.

We collect data and process data when you:

• Register online or place an order for any of our, or our partners’ products or services.
• Voluntarily complete a customer survey or provide feedback online or via email.
• Use or view our website via your browser’s cookies.
• We may also receive your data indirectly from third-party analytics service providers listed under headline Analytics below.

5. How will we use your data?

We require this information to understand your needs and provide you with a better service.

We require the information particularly for the following reasons:

• Internal record keeping.

We may use the information to process your orders, manage your account and improve our website, products, and services.
 
Marketing

If you have agreed, we may periodically send promotional emails about new products, special offers, marketing, or other information that we think you may find interesting using the email address, phone number, or postal address that you have provided.

You have the right at any time to stop us from contacting you for marketing purposes by opt-out in the promotional email footer or opt-out in the promotional text message.

We may also periodically use retargeting as a marketing method. You have the right at any time to stop us from marketing to you using retargeting by clearing your browser’s cookies.

Market research

In addition, we may from time to time, also use your information to contact you for market research purposes. We may contact you by email, phone, text message, or mail. We may use the information to customize the website or marketing offers according to your interests.
 

6. Security

We are committed to ensuring that your information is secure. To prevent unauthorized access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

7. What are your data protection rights? Controlling your personal information

We would like to make sure you are fully aware of all of your data protection rights.

Every user is entitled to the following:

• The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request us to complete the information you believe is incomplete.
• The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our Contact Us page.

8. What are cookies?

A cookie is a small file that asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets us know when you visit a particular site.

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.

Cookies may also be used for marketing purposes.

9. What types of cookies do we use?

We use permanent cookies and/or session cookies. These cookies can be first-party cookies, second-party cookies, and/or third-party cookies. Cookies are generated by software that uses these cookies to collect information regarding visitors to this site.

10. How do we use cookies?

We use cookies i.a. to identify which pages are being visited. This e.g. helps us analyze data about web page traffic and improve our website to tailor it to visitor needs. We use this information for statistical analysis purposes.

We also use cookies for advertising. We sometimes share some limited aspects of the data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.

Overall, cookies help us provide you with a better website. They enable us to monitor which pages you find useful and which you do not.

A cookie in no way gives us access to your computer or any personal information about you. We only get the data you choose to share with us.

11. How to manage your cookies

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website, products, services, and marketing.

12. Analytics

This website uses third-party analytics service providers to improve the content, for better communication with visitors, for advertising and marketing purposes and to keep the website free. Since the website is integrated with these third-party service providers, some of your information is shared with them.

Third-party analytics service providers used on this website:

• Google Services – Google Analytics and Google Search. Read more on how Google Analytics and Google Search collect and process data here: “How Google uses data when you use our partners’ sites or apps“.
• Microsoft Advertising. Read more on how Microsoft Advertising collects and processes data here: Microsoft Privacy Statement.
• Kartra. Read more on how Kartra collects and processes data here: Kartra Privacy Policy.
• ClickMagick. Read more on how ClickMagick collects and processes data here: ClickMagick Privacy Policy.
• GetResponse. Read more on how GetResponse collects and processes data here: GetResponse Privacy Policy.
• Jetpack and Akismet for WordPress by Automattic. Read more on how Automattic collects and processes data here: Automattic Privacy Notice for Visitors to Our Users’ Sites.
• Thirsty Affiliates by Caseproof. Read more on how Thirsty Affiliates collects and processes data here: Thirsty Affiliates Privacy Policy.
• Pretty Links by Caseproof. Read more on how Pretty Links collects and processes data here: Pretty Links Privacy Policy.
• Bitly. Read more on how Bitly collects and processes data here: Bitly Privacy Policy.

13. Links and embedded content leading to other websites – Other websites Privacy policies

Our website may contain links or embedded content that lead to other websites of interest.

However, once you have used these links/embedded content to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of all information that you provide whilst visiting such sites and such sites are not governed by this privacy statement.

You should exercise caution and look at the privacy statement applicable to the website in question.

14. Children’s protection

Children within the United States – USA (COPPA) – Children under the age of 13

Children within the United States (USA) are protected under The U.S. Children’s Online Privacy Protection Act (COPPA).

We do not knowingly collect personal information or other information from children under age 13.

If you are under 13 years old, do not use or provide any information on or through this website.

When we learn that we have collected or received personal information from a child under the age of 13 without verification of parental consent, we will delete that information.

If you believe we might have any personal information from or about a child under the age of 13, please contact us using our Contact Us page.

Children within the European Union – EU (GDPR)

Children within the European Union (EU) are protected under The General Data Protection Regulation (GDPR). See above: Lawful basis for data collecting and processing.

15. How to contact us

If you have any questions about our Privacy Policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact our Data Protection Officer via our Contact Us page.

16. How to contact the appropriate authority

You have the right to contact the Swedish Authority for Privacy Protection (IMY) if you feel that we have not addressed your concern regarding privacy matters in a satisfactory manner.