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What do successful photographers do differently that allows them to create a sustainable, profitable, and thriving business?
You know, I talk to 1000's of Photographers every year, and there is a common thread to what I hear from many. 'I can't compete with the Photographer down the road who gives everything away'.
Then a while later I will listen to 'If I invest in becoming a better photographer that will distinguish me from them'.
Well, I believe that is a wrong conclusion and in fact, is a little delusional.
Of course, you need to be a competent artist, but many great artists die poor and disillusioned.
History shows us this has been a fact for centuries, indeed well before photographic art.
What will distinguish you from them is mastering the 'Business of Photography'.
The Photographer who gives everything away for nothing won't and can't do this. They are neither willing nor able nor is their ventures into the business of photography sustainable.
The photographers who make the most significant difference will spend time to master the business of photography alongside their artistic craft.
That is why everything I do is focused around helping photographers master the business of photography.
Business Success Academy is centred around assisting photographers in learning these skills.
Why do I do this?
Well, I understand the difference photography makes in creating a healthier society.
The collective work of photographers around the world achieves this in 3-Ways:
1. The work you do as a photographer brings a smile to the face of those that view the photographic art you create. When people smile, they become less stressed due to the release of endorphins in the body. This fact is firmly rooted in biology. Your work makes a healthier society by they being less stressed.
2. Many consumers feel empowered and better about themselves when they see the work of many photographers. I hear this all the time from photographers who do Boudoir, makeover and fashion type shoots for consumers. These people are healthier in mind.
3. Research has also shown that children who view the photography of themselves and their families have higher self-esteem. The work photographers do create a healthier society in mind and spirit.
I could talk passionately about this for the next few days here but I won't for now.
To summarise. BSA will arm you with the skills not only to earn what you deserve from your Photography Business but to help create a healthier society through photography.
My mission and that of BSA is to help amplify that.
I want to help 1000 Photographers who share our values to master the business of photography by learning the panning-for-ClientGold techniques that will fill your studio with higher-paying clients and help reduce the seasonality of your business.
Here is my collective goal for BSA members united together for a common cause.
1000 Photographers x 200 sales sessions a year (Average per client) x 3.14 (Average Family Size) = 620,000 people in a year healthier in mind, body and spirit through our collective work.
Repeat this year after year, and we together make a tremendous difference to society.
This collective mission is not for everybody.
I know that.
What I can tell you is that I will do my very best to help anyone serious about wanting to be appropriately rewarded for the important job you do for society.
While at the same time ensuring you have the skills to get paid and recognised in our communities for the important job you do.
It won't be easy, but nothing worthwhile in life ever is.
We're Better Together in creating a healthier society through photography.