Have you ever had a conversation that stalled or seemed like an extraordinary amount of work to keep it going?

I think we've all experienced these moments! This stems from delivering a message that you believe is the right one, to the WRONG person. Now, I'm not saying you have the wrong person who makes the decisions, I am saying your message is not delivering what they want (kinda wrong person). 

Today, I share two tips and a framework to help you move past the challenge (that is wrong message delivery) and into a reduced friction conversation to move your sales forward with each interaction.