IF YOU CREATE CONTENT THAT SIMPLY BLENDS INTO THE SEA OF FLUFF THAT IS OUT THERE THEN HOW CAN YOU EXPECT TO GET CLIENTS LET ALONE GET FULLY BOOKED?
Are you creating the type of content that you might expect to create at a workshop entitled "Create 3 months of content in 1 hour" and then expecting to get clients with it?
Posted In Business | Posted On January 11 2023 | Posted By Admin
I AM DYING TO TELL YOU THE 411 OF CONTENT CREATION.... the secret that nobody is telling you.
Nothing irritates me more than when I see workshops claiming to get you to "create 60 days of content in 2 hours" or a Facebook livestream I watched the other day was entitled "how to create 30 pieces of content in 30 minutes!"
Oh I have nothing against the Coaches who are teaching this DRIVVLE - yes DRIVVLE. Some of them are making $10,000's selling workshops on this stuff! GREAT for THEM!!
Not so "GREAT" for the attendees tho!
Because in my opinion what these trainings and workshops actually end up teaching you to create is what I call SHEEP HERD CONTENT! This is the type of content that appears in your newsfeed and it looks just like EVERYONE ELSE'S content. Whenever I see it I imagine sheep running down my newsfeed from top to bottom. 🐑🐑🐑
"Name your favourite productivity tool"
"What was your biggest achievement in 2022?"
"Tell me what you do in 5 words or less....."
And I would include slightly longer posts in this category too - it's not just the short one-liner questions.
But you might be reading this and thinking in your head "but Abbie - this sort of content gets great ENGAGEMENT!"
True yes yes it does......it gets likes, love hearts and comments yes! And some people really enjoy answering the questions too.
And I used to create content like this too! Every single day!
And sometimes I do post the odd post like this myself.
But now I look at content like this as though it is Pollution. Polluting and clogging up our Newsfeeds every single day.
Just picking up my phone right now and going to my Newsfeed, as I scroll down and down 6 scrolls, most of the content I am seeing is not inspiring; A "celebrate myself post" someone sharing how amazing they are followed by a coloured one-sentence post, followed by a Sponsored Ad, next a photo of someone's dinner........another sponsored Ad and then a picture of the rain someone talking about how much rain they have had.....another Ad.
All in all I would say under 5% of the content in my Newsfeed is content that I would actually choose to WANT to read! 5%!
And you can check out your newsfeeds too right now and do the same thing.
So my point is this............we are being taught by Coaches to just be a Sheep and produce SHEEP HERD CONTENT.
None of this content actually CONVERTS our audience into clients......NONE of it. Its just designed to get comments and likes.
But comments and likes DOESN'T mean we get clients!
So to summarise..................we are all being duped and coerced into creating CRAPPY content that nobody "really" likes or enjoys but that some people will comment on. We are being duped and coerced into creating content that just blends in with the crowds and inspires NOBODY and this is taught to us by alleged Business Coaches who assert that they are helping us to get clients!
And many of us are actually PAYING for the privilege of having our whole content plans ruined and our businesses ruined by many of these Coaches! We leave the workshops having had a big massive dopamine hit and feeling on top of the world because we created a $hit load of content and we are brainwashed to believe that was a really great session and we got so much work done! YAY!
And then the attendees go back to their desks and they post their newly planned out posts from their cute fancy little content plan and then you know what happens after that..................?
Discovery Call Bookings - CRICKETS! 🦗
"Oh the algorithm is bad"
"Oh I posted my post at the wrong time"
"Oh I forgot to comment on other posts BEFORE I posted my post."
and NOBODY SAYS actually that content creating workshop or webinar I attended last month was a bag of $hite and it's actually damaged my business for the next 6-12 months!
NOBODY says that! NOBODY!
So my message to you today is this.........
START CREATING CONTENT THAT COUNTS. 💪
Start creating Content that INSPIRES your audience......that lights them up.................that SHIFTS them and that MOVES them in some way. This post right here is actually an example of this.
Some of you will really like this post and will think WOW - I'm really gonna change my content now after reading Abbie's post!
And if I can inspire JUST ONE business owner to start to think about creating inspirational content for their audience and if their content moves and shifts and transforms the life of just ONE person in their audience then my job is done!
I don't CARE about the number of likes I get or how much engagement I get, I dont care about my stats or my analytics.
I care that my content inspires......moves and shifts my audience ONE PERSON AT A TIME.
And I wrote a post the other day about HOW EXACTLY to go about making more inspirational content and I will add the linkk to that post below for those of you who want to read it and who want to know HOW to change your content from SHEEP HERD CONTENT to CLIENT GETTING INSPIRATIONAL CONTENT - or rather to Content that Converts!
And for those of you who are not only inspired by this post but it has lit up a fire deep inside you and it has made you hungry for more then as long as you are a proven action taker you might be interested in joining my BOM Mastermind! The BOOKED OUT MASTERMIND.
Details of this and a special offer I have currently going for January are all laid out in my Pinned Post up at the top of my profile. Inside THE BOM, we get Coaches, Educators and Experts BOOKED OUT within 90 days just using a Facebook Group.
The fundamental principle behind everything I am teaching this year is all about peeling away the crap and focusing - getting laser-focused on doing the things that really move the needle first thing each day. I am committed to helping online business owners earn 6 figures of consistent monthly income doing just 5 daily tasks and running their businesses in just 3 hours per day!
Right now I am homeschooling, I am living in my dream location (I only just moved) and I want to spend time enjoying my daughter and enjoying our new location and exploring this gorgeous area.
And I want the same thing for you too. A Simple Easy Business!
One that bring you consistent clients every single week no matter what!
If you are struggling to find any of the info you are looking for, send me a DM and lets chat about where you are up to with your business and whether you are a fit for The Booked Out Mastermind. I guarantee in just 2 months you will feel pure Euphoria!😉🤩
Lots of love
Abbie xx
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