MINDBLOWING POST EXPLAINING EXACTLY HOW YOU CAN GET FULLY BOOKED FAST - CASE STUDY EXAMPLE!
In this article I give a hypothetical case study example of how a trauma sufferor might go about choosing the best Coach to help them solve their trauma healing issues!
Posted In Business | Posted On January 15 2023 | Posted By Admin
TODAY I want to blow your mind and gift to you one of the biggest realisations I have had in my Coaching Business as a Business Coach who helps my clients to truly stand out and magnify and amplify their programs out into the world.......
This post is all about HOW TO SELL YOUR PROGRAMS and COURSES the EASY PEASY LEMON SQUEEZY way!
This is probably the most important post that you as a coach, expert or course creator will read this week. Maybe this year even!
We've all been told to STOP trying to sell our programs by talking about what is IN our programs. By talking about what's inside "Module 1" and "Lesson 10" (#hint: nobody cares!).... And then we all got advised by all the Business Coaches instead to talk about the "RESULT" and the "OUTCOME" of our offers in order to sell them effectively.
And...........yes this did work a lot better (when people actually remembered to do it!)
......but I want to take you one step FURTHER.
And it is THIS STEP that WILL ABSOLUTELY get you your sales!
I did a livestream last week all about "THE HOW" we get results for our clients and I got overwhelming positive feedback from it. (I will linkk it below for you to watch it……… definitely watch it!)
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So I want you to imagine the following scenario...... You have anxiety and depression...... you are looking for a therapist. You enter a room with 10 therapists all sat around a table. Each one of them is selling you their "happiness program."
how do you decide which one to go with? Bearing in mind you haven't built up any prior know, like and trust with any of them.
Four of them do the old usual thing of talking about how great their program is and how they have amazing modules and lessons and workbooks (well they worked hard on their program so they want to shout it from the rooftops don't they!)
Pretty soon after just a few minutes you realise they are all saying the exact same thing and their words start going blurry and foggy and they start to sort of merge into each other!
pretty soon you cannot even remember WHO said WHAT to you and so you......
ZONE OUT! You SWITCH OFF from the noise!
Your mind goes BLANK and your thoughts start to wander….
“Did I pull the chicken out of the freezer for dinner tonight….?”
The next five therapists start talking to you about the RESULT and the OUTCOME that they offer. This hits your emotions at a level because they are talking to your deepest desires. They talk about how HAPPY you will be by the end of the program.
They talk about how you will be “completely free of all stress, anxiety and overwhelm too!”
Their programs sound really great but there's a disconnect somewhere. Your brain doesn't quite understand (for some unexplainable reason) whether their program will work FOR YOU.
So something unexplained STOPS YOU from signing up with them. You are excited by what they are saying but ultimately you are NOT SOLD on it.
You are left with GAPS, unanswered QUESTIONS - but actually you are not sure exactly what those questions even are!
And so you carry on looking around that table of therapists until you come to the 10th and final Therapist.
Her name is Suzy James..... she looks pretty cool and funky and mumzie with a modern twist - actually she looks TRUSTWORTHY and FRIENDLY (but so do some of the others!) hmmm.....
But then.................something really magical starts to happen.
Suzy tells you that she used to be in your exact same position 7 years ago and so she went on a deep journey of research. Holistic, natural AND scientific as well as psychological.
After 3 years of research and trialling out different things and spending TONNES of money trying out different therapies, she managed to find some techniques and some answers that when she combined UNIQUELY in her own way..........magically she became well and happy and healed within just 3-6 months of doing these certain steps and techniques every single day.
Suzy then tells you that she was so excited by her results that she started to develop her own coaching style and started working with other women who were going through the same type of depression as she was going through 7 years ago.
Suzy found that every single person she worked with was having life-changing breakthroughs and transformations and so 2 years ago she took some time out of her business to develop and put together her brand new program called "THE BUTTERFLY PROJECT" and she wrote a book about it too!
Suzy talks about how she has tweaked and developed her program further and further the more people have been through it over the last 2 years and she also has created an e-book/e-brochure of case study success stories that she can give to you to look at.
Suzy says that her program DOES NOT WORK for everyone because it does not work for all types of depression so she would need to have a chat with you either on zoom or even just in messages to clarify WHAT SORT of anxiety and depression symptoms you are experiencing and to dive into the root cause of when your symptoms started to occur.
Suzy indicates that from what you have said she believes her program is the right one for you based on what you have said but she says she will just need to ask you a series of 7 questions in order to be absolutely certain. She also needs to make sure there is no background or history of any other medical conditions such as any eating disorders and some other conditions that may be in conflict with her program.
SUZY CLEARLY CARES THAT YOU ARE GOING TO BE THE RIGHT PERSON TO GET RESULTS FROM HER PROGRAM DOESN’T SHE!?
Suzy talks about the science behind her program and the methods and the techniques that she uses and she talks about what methods she uses at the beginning of the program and how her methods and techniques change and develop over time based on the research that she has done and based on her clients hitting certain milestones along the way - then they will move up to the next level of therapy each time they hit a series of 6 milestones!
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My question to you is WHO do you choose to go with? Suzy's program is TRIPLE the price of all the other therapists...........but you can see with crystal clarity EXACTLY HOW Suzy gets the results for her clients and you are convinced that you MUST WORK WITH Suzy no matter what!
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In reality...................Suzy hardly needs to talk about her program and she does not have to work hard and spin all of the wheels to sell her program............ because the WAY that she CONVEYS HER MESSAGING is so clear and precise that she actually sells with ease and has new dream clients flooding to her every single week!
Suzy doesn't really NEED to overcome any objections and she doesn't really need to even HAVE ANY discovery calls because she is SO CRYSTAL CLEAR about who she works with and HOW her program works.................by doing that so clearly she is able to justify her pricing and obliterate all of the other possible objections out of the park! Simply through her posts and the way she talks about her program!
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So Suzy is NOT working hard, she is NOT spinning plates and spinning wheels like most other coaches, experts, consultants and course sreators.......
Suzy does NOT need to spend tonnes of her precious time organising discovery calls and taking those calls.
Because Suzy got so crystal clear about the "HOW" she gets the results and because Suzy got so crystal clear about HER STORY and her offering...........and so Suzy is able to earn a 7 figure income now with her new Butterfy Project Program.
Suzy is able to focus and concentrate on providing that amazing incredible deep life-changing transformation for her clients every 6 weeks and then she takes 2 weeks completely off work every 6 weeks to recharge and enjoy her passions and her hobbies!
Before she starts her program all over again.
Suzy has the BEST WORK-LIFE with BALANCE and FLOW.
SUZY IS LIVING HER LIFE IN A STATE OF FLOW.
All because she got super clear on her messaging and so she magnified and amplified her offer!
MAGNIFY + AMPLIFY = SIMPLIFY!
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So what can YOU DO today to get super clear on your offer and HOW you explain THE HOW you get the results and the outcome for your clients?
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THIS my friend....................is the one and only MISSING PIECE to your wild and wonderful big complicated puzzle called “YOUR BUSINESS!”
And THIS is what I am going to be teaching and coaching everyone to cover inside our group coaching sessions inside my very own brand new program "THE BOOKED OUT MASTERMIND."
Inside The Booked Out Mastermind you will work with me 1:1 for the initial piece where we get really super clear on your offer and I will create you a wonderful beautiful perfectly aligned Sales Page to go with it too and write all of your copy for you aswell! (Hint: this is itself is priceless my friends - because I am highly skilled and I have won two awards for my copywriting skills!)
We will then create a CONTENT VAULT together as a small intimate group of marketing posts, story photography images and core marketing videos so that you can leave the Mastermind feeling truly EUPHORIC and you can go out into the world and sell your offer with ease!
JUST LIKE SUZY!
Please note: I can only work with Coaches, experts and creators who are clear about what problem they solve and WHO they work with. Ideally you have already worked with several clients (or more) and have already got them results. I cannot work with you for 6 weeks trying to figure out your offer and who you work with; I hope that you can appreciate this!
So if you know what you want to offer or if you already have an offer and you want to MAGNIFY and AMPLIFY everything about it aswell as SIMPLIFY your life and your marketing strategy with 20 pieces of repurposable and highly effective sales content then THE BOOKED OUT MASTERMIND is the program that is going to save your life!
Lots of love
Abbie xx
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