Marketing Without Money
The news you wanted to hear, you CAN market your business for FREE! There are multiple ways to get started and if you aren't already implementing a marketing plan, then you should be. I am going to talk through the why and how of marketing your business for free, so you can start getting sales, making money and make those investments that are on your dream board.
Table of contents:
What is marketing without money?
Marketing is when you reach your potential customers and present your offer to them, usually a product or service. In other terms, it's advertising. It is a process of delivering value to meet the needs of your target market...and it can be done for free! Without having to invest a penny, you can market your business. Doing it without money is simply building your business without paid adverts and promotions. Instead, you can implement a marketing strategy that will only cost you an investment of time, trial and error. I currently (2022) don't use ads for either of my businesses. My only investments are stock, machinery and development of skills, eg. coaches, mentors etc. If you are ready and willing to work towards your goals, then keep reading to learn how...
Why you don't NEED money to market your business
There are so many tools out there for free these days, the online world presents so many opportunities with the ability to appear in search and use social media to reach your ideal clients without paying a thing. The key to this is to learn, implement and trial and test using platforms that are available. My best advice, though, is to do one at a time, rather than attempting to do everything at once.
Master one, not all.
As long as you focus on building a structured marketing strategy with the available tools, you won't need to pay to market your business.
Nearly nine years into my first business, and I still use just social media and recommendations as a way to gain new leads and customers. My marketing is very simple. The difference between organic (free) marketing and paid is the time it can save you. If done correctly, paid marketing can target your ideal client specifically and gain consistent results. However, it is quite pricey to be effective.
How to market without money?
Accessing all these social media platforms is completely FREE!
Get found in search for free!
Other ways to reach your potential customers for free!
Use each of these methods to create content that will speak to your ideal client, adding value and marketing your offer. Content is king.
I do the majority of this list myself all the time.
Does this sound like something you are going to implement?
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Screenshot of my Facebook. Just one of many ways I market my business without money
What to implement to market your business for free?
The best place to start would be creating a consistent plan of action. What are you going to master first? Use the above list to help you. What are you already doing and how can you build consistency with it? The key is to leave your followers knowing what to expect. My audience knows that I do LIVE's in my Facebook group and on my Instagram account every week and now I have implemented these monthly blogs. There is always something to consume and, best of all, my content marketing is super easy, because I am doing it in a way I enjoy.
This is where the best place is to find yourself, using social media platforms you enjoy or creating content you enjoy, because you will have the right energy behind it. If you love making LIVE videos, how can you implement this consistently? There is no one way fits all, we are all unique online business owners and have different interests, availability and ways that work well for us.
Implement a social media plan, a content plan and an email marketing plan to get you started.
What to invest in when you are ready?
The first thing you should ever invest in is TIME, not money. To better use your time, analyse where you need to spend it, eg. appointments, non-negotiable school runs, cooking, cleaning etc. and see what time you have left and implement time to work ON your business, not just IN it. Working on your marketing plan and not just the production of your product or service. Be sure to also make time for yourself, tools down. It is very important to invest in this because it will aid productivity, take it from someone who has suffered way too many burn outs!
Then, when you are ready to invest in your business, you may not be sure exactly what would move you forward. There are three key things to invest in;
Anything that supports your mindset, whether that is a mindset coach, reading a book or doing a course, is worth every penny! I have worked with multiple mindset coaches, read books, listened to training sessions and I rinse and repeat to keep myself on track.
Development is something that will help your business grow by filling in the gaps in your knowledge. You can learn a lot for free, but you just can't beat that personal support that comes from having a business coach who has walked the walk and is just a few small steps beyond where you are. I have had mentors and coaches since my second year in business and wouldn't be without one now.
Accountability is a tough thing to crack alone. Again, a coach can help with this, but so can a friend or business accountability buddy. I recommend you team up with someone who is going to be very honest with you.
Screenshot of Anchor, a free platform to create a podcast to market your business for free
How to market without money: Summary
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