Do you have a website for your landscaping company? If you don’t it’s probably time you
should consider getting one professionally made. These 3 tips are simple strategies you or
your web developer can implement. If you do have a website for your landscaping company
then you’re probably looking for effective ways to squeeze out every last possible lead that
you can from your visitors. These 3 tips will help you too!

When we look at landscapers websites or any trades contractor website for that matter there
are usually several very basic mistakes that every one of them is making that is costing them
money and preventing them from being found.

Tip #1. Build A Better Page Footprint
What is your page footprint and why does it matter? I’ll explain... Your page footprint is all of
the pages that make up your website such as your homepage, about us page, a services
page, a gallery, and a contact page. This would be a typical website you’ll often see
landscape contractors have for their business. 5-6 pages in size tops.

A small page footprint is not good for ranking high in search engines and it’s even worse for
lead generation. The leads will be few and far between if not non-existent.

The average 5 - 10 page website is just too small of a web footprint and won’t allow your
website to cover all of the topics you should be in-depth. By ignoring your page footprint it
hurts your chances of being found when someone searches for one of the services you offer.

Here’s how a tiny page footprint stops you from being found.

Let’s say you’re a landscaper and someone in your local area searches for “retaining wall
construction” you offer this service, but you don’t have a page for it on your website. Without
a page all about retaining wall construction how is Google or any other search engine going
to rank you for that keyword? You’re just not that valuable of a resource for them to care.

The mere mention of retaining walls on your general services page just doesn’t send a
strong enough signal to any search engine that you specialize in retaining walls.
If you have competitors who build retaining walls and they have a retaining wall page on
their website and it has helpful content for people looking to build retaining walls, explaining
drainage issues, wall heights, specific county codes, the materials they use, maybe some
photos and descriptions of walls they’ve completed. This provides value!

The competitor who has a webpage (or landing page) including all of those elements is
going to get found a lot more than you because they are presenting themselves as a
valuable resource to searchers and without the proper landing pages, you’re website is
telling the search engines “nope, don’t bother looking for that here”.

What’s worse (for you) is that you have absolutely no idea what kind of jobs you’re missing
out on due to a poorly implemented page footprint if your website has one!

To fix this problem from happening to you, make sure you have a dedicated page on your
website for each and every service that you offer. By doing so, you’re creating “bait” for
search engines but more importantly you’re creating relevant content for your visitors to
easily find and that means more leads for your most profitable services.

It’s certainly a lot more work writing great content for a dozen or more service pages.
Research and writing is very time consuming. If you’re serious about having a great website
that can rank higher and generate more leads, this is one of the basic fundamentals of good
online marketing that you or your web developer must implement.

Tip #2. Targeting The Right Service Areas
Landscaping and most home or property improvement services are not necessarily “needs”
they are customer “wants”. Nobody needs a $100,000 backyard patio and cooking area but
there are customers who “want” it and can afford it.

Targeting the right geographic areas within your service area is critically important to getting
better quality leads from your website. You’re not necessarily looking for areas with lots of
population either (population = more available traffic) but more traffic doesn’t always mean
there are buyers in that traffic.

If you’re targeting a town with a population of 50,000+ people but the median income is only
$40,000 per year you’re going to find that not many people there can afford your services.

On the other hand if you’re the only landscaper getting found in search in that nice,
established neighborhood where a few thousand people have a median income of $100,000
or more, you’re going to get found by the right type of prospect. You’ll deal You’ll deal with less tire
kickers and more of the type of customer every landscaper wants more of. People with
disposable income to spend on their landscape.

Tip #3. Incorporate Branded Photos

Landscaping is extremely visual, which means to attract the right clients, you need to have
the right “attractant” or “bait”. Getting your website found is the most important, but once you
acquire those visitors looking for your services you need to wow​ them with your work. This
means having great quality photos, and more specifically “branded” photos.

Branded photos are any photos that contain your branding. They could be crew photos with
company shirts on working on a project, a photo of your truck and trailer outside a recently
finished project, photos of your equipment on the job, and more.

With branded photos you don’t have to worry about watermarking your photos and people
can’t really use them if they steal them either.

If you’re completing a very big landscaping project and it looks awesome, and your
customers are happy, it’s a good idea to hire a local photographer to come and take photos.

Professional quality branded photos of a recently completed (beautiful) project will become
you’re #1 sales tool for people who arrive to your website. You’ll generate better quality
leads who will turn into some of your best, most profitable projects.

There you have it... 3 Tips To Improve Your Landscaping Website.

About The Author
Carl Sorensen​ is the owner of Sites4contractors.com a web design and Internet Marketing
agency that specializes in web design for landscapers and lawn care companies. They help
landscapers generate more leads online by building them a better web presence.