Are you sick and tired of trying to lose weight and failing? Or managing to lose weight initially, but then finding yourself putting it all back on. And more…

Only to repeat the cycle over and over and over again.

Wondering why it’s so hard? Why you can’t seem to eat as much as you used to be able to without putting on weight? Wondering why eating a reduced-calorie diet is no longer working for you and the weight loss has stopped? Wondering if you need to exercise in order to kick off the stubborn fat?

And blaming yourself because you can’t lose weight, or you can’t keep it off when you do, and feeling like a big fat failure.

Well, guess what? It’s not your fault.

Diets don’t work, at least not in the long term. Did you know that a staggering 95-98% of diets fail? Which means that only a tiny percentage of people can actually lose weight and maintain that weight loss by going on a diet.

Every diet asks you to change.

It asks you to change your eating habits until you’ve lost some weight or until you’ve reached your ideal weight without addressing the underlying thoughts, beliefs, habits and eating patterns which are driving you. And then…

The rest is up to you. You’re left on your own to fend for yourself. And the next thing you know, you’re piling the weight back on faster than you ever thought possible. And you’re right back where you started.

Because you still have the habits and the beliefs about food that you’ve always had.

You still have the relationship with food you’ve always had.

And you still have the unconscious drivers, mostly picked up in childhood, that you probably don’t even realise are driving you.

Not to mention that if you don’t like your life when you are on the diet, you’re not going to be able to maintain the weight loss when you reach your ideal weight. As most diets are so restrictive, that they are impossible to maintain.

Not to mention how unhealthy some of them are.

Numerous studies have shown that while you will often lose weight, you won’t be able to keep it off. And you’ll put it all back on, plus a bit more.

If diets did work long term, you wouldn’t see new ones popping up practically every day. Diets which promise the world, but which don’t in fact work.

The diet industry is a multibillion-dollar industry, and guess what? They have lied to you. Telling you that fats are the enemy, or carbs are the enemy, or you have to stop eating your favourite foods if you want to lose weight.

And when you fail to stick to the latest fad diet, telling you that it’s your fault. You must be weak, or greedy, or lacking in willpower. Or you just don’t want it badly enough.

What rubbish!

People want so badly to be thin, that in a study of formerly obese people, researchers at the University of Florida found that nearly all people would rather be blind, deaf or have one of their legs amputated before they’d choose to be obese again.

Don’t tell me people don’t want it badly enough, of course we do. We want it more than just about anything. But over the years we’ve all been brainwashed into thinking that dieting is the only way to lose weight. That’s what the weight loss industry wants you to believe. But it’s just not true.

The diet industry has lied to you.

Studies funded by the very industries trying to get you to eat their food have lied to you.

You are not at fault, the diet industry is at fault.

You haven’t failed.

Diets have failed you.

Read the book and discover the 5 Diet Myths that are sabotaging your weight loss efforts and likely keeping you fat.

And what you can do to lose weight, once and for all.