business design lab

Start Your Expert-Based Business

Create your path to freedom and fulfillment, without overwhelm or risking it all


Is this all there is?

After years getting the elite education, climbing the ladder, and achieving that cushy salary, you’re still unfulfilled.

The higher you've risen, the farther you've fallen from yourself.

You've tried pretending you're satisfied with corporate life because we're told to be happy with prestige. But your heart knows you’re meant to do something different, something more. Having spent your life creating someone else's legacy and lining someone else's pockets, you're ready to trade the cube for a life by design.

But where to begin?

You’ve wanted to start your own business for ages, bouncing vague ideas around, but it isn't completely clear yet. And, high achiever that you are, the perfectionism is paralyzing. You want everything lined up before you kick into gear, and you're afraid to take step 1 because you don't know step 50.

So you google it and find 2 kinds of advice:

The overwhelming way

Which advises on writing a big business plan, getting a loan, and getting investors. (Which can be necessary, but not for the kind of business you have in mind.)

The underwhelming way

Which advises to throw together a website with pretty colors, and they will come. (You're not looking for magic tricks.)

So you google it and find 2 kinds of advice:

The overwhelming way

Which advises on writing a big business plan, getting a loan, and getting investors. (Which can be necessary, but probably not for the kind of business you have in mind.)

The underwhelming way

Which advises to build a website with pretty colors, and they will come. (You're not looking for magic tricks.)


Start where you are.

At the start, you need support that's serious and savvy enough to set you up for success, but not overwhelming. The beginning is about clarifying and validating your idea and having a roadmap, so you launch with something you know will be profitable.

 

Because all the tools and tactics don't matter if you’re not clear and confident about your idea.

On the other side of clarity...

The freedom, fulfillment, and impact you crave starts with a clear, viable idea and your confidence to go for it.

Imagine how good it would feel to bring your dream to life and say Yes, I did it.

 

Imagine seeing the direct impact of your work on others and knowing you've made a difference.

 

Imagine finally being in charge of your schedule and your life because you’re the one calling the shots.

 

This is not a pipe dream - it’s a real possibility and women start businesses everyday.

On the other side of clarity...

The freedom, fulfillment, and impact you crave starts with a clear, viable idea and your confidence to go for it.

Imagine how good it would feel to bring your dream to life and say Yes, I did it.

 

Imagine seeing the direct impact of your work on others and knowing you've made a difference.

 

Imagine finally being in charge of your schedule and your life because you’re the one calling the shots.

 

This is not a pipe dream - it’s a real possibility and women start businesses everyday.


I've been there.

Hi! I’m Sumayya.

I help multi-passionate high achievers design and start rewarding, profitable businesses so they can enjoy success on their terms. 

 

I help them clarify their goals and ideas, validate and create their businesses using Design Thinking, and build their confidence and resilience.

 

My own business started on the side and it brought in multi-five figures per month while it was still my side gig. It wasn't fast, and it wasn't easy - which is how I know what it takes. I've got an MBA and MSW and was on the management team of an award winning startup. 

 

Too many people give up on their goal before it has even had a real shot. I created a program based on the need I saw to help people be set up for success from the beginning.


I've been there.

Hi! I’m Sumayya.

I help creative high achievers design and start rewarding, profitable businesses so they can enjoy success on their terms. 

 

I help them clarify their goals and ideas, validate and create their businesses using Design Thinking, and build their confidence and resilience.

 

My own business started on the side and it brought in multi-five figures per month while it was still my side gig. It wasn't fast, and it wasn't easy - which is how I know what it takes. I've got an MBA and MSW and was on the management team of an award winning startup. 

 

Too many people give up on their goal before it has even had a real shot. I created a program based on the need I saw to help people be set up for success from the beginning.


.

Clarify which business will support the lifestyle you want and leverage your expertise and passions, so you create a business you’re excited about

Align with your purpose, goals, talents, and values, to create a business that is deeply in line with who you are (this is about more than money)

Design your unique market value, message, and brand to stand out and build demand

Validate your idea and products/services through rapid prototyping to make sure it's viable and profitable

Publish your website, establish your social media, and create the right marketing strategy for your business

Nail your positioning and pricing so you’re clear and confident in what you sell and attract the right buyers

Map out a Business Blueprint so that post-program you know what steps to take to continue launching and growing

Cultivate an unstoppable business owner’s mindset and tackle the fear, perfectionism, and imposter syndrome so you don’t self-sabotage

Sumayya was really committed to my success. She’s organized and passionate and meets you where you are with compassion and flexibility, but is also tenacious and actually cares about your staying on track towards your dreams. It would have been easy to say “This isn’t the right time” and I’m so glad she talked me through that because if I hadn’t done this, I wouldn’t have anything done now. I’ve started my own business and gotten several clients already! I’ve achieved the freedom and control over my life and location that I wanted. Getting clarity and starting your business is not easy to do on your own - having an advocate in your corner like Sumayya makes all the difference.

Andrea

Design Consulting

What's Included:

Curriculum

Private Coaching



“ I have clarity now on my business idea, and during the program I started a business that is already making money! I have a roadmap and am feeling more excited than scared.”

Christina

e-Commerce

Program Outline

Phase 1: Building a Business Based on Who You Are

 

  • Get clear on your end vision for the lifestyle and goals you want your business to support, so your choices are aligned
  • Pinpoint your strengths, expertise, sense of purpose, passions, and values to make sure you’re building a business that’s aligned with who you are
  • Replace any mental blocks about success with new beliefs that support your goals

Phase 2: Design Your Business

Phase 3: Go to Market

Phase 4: Becoming a Business Owner

I got my first client! 

 

For me it was always, “I don’t know how to to do it, so I’m just not going to do it.” I didn’t know how to start, and now I have clarity on my idea, got my business foundations together, filed my entity, and got my first client!

Maria

Event Planning

Investment:

Pay in Full

One payment of 

Payment Plan

6 monthly payments of

"I had a business idea for consulting, but it was an idea that I thought I 'should' pursue. After getting out of my own way and listening to what I want, the idea shifted and now I've become clear on my niche and shifted away from sales consulting. I created my website, got clear on who I work with and how, and created my program."

Dawn

Leadership Development

FAQ

Do I need to already have a business idea?

What if I'm not "done" by the end of the program or I want to continue with support?

How soon will I make money?

Do I have access to all the material at once? Can I access them after the program?

What results do you guarantee?

Are you teaching hyped up bro- marketing "secrets"?

What if it turns out my idea isn't viable?

Will this work for my kind of business idea?

Can't I do this myself?

I'm not sure if this is the right time.

I have no idea what kind of business I want to start. Is this for me?

Are you ready to claim your dream and finally design and start your own business?

 

Listen, you can keep wishing and waiting for life to hand you the “perfect” timing, or you can start creating the life you deeply desire. Starting a business isn’t just about making money - it’s about fulfilling your potential, taking charge of your future, and building something you love. 

 

It can feel daunting and overwhelming, but by simplifying, breaking it down into small steps, and focusing on getting your building blocks into place, you can make it real more quickly than you thought possible. Imagine how much can be different 6 months from you.

 

Bring the excitement and determination, and I will bring the roadmap. 

 

Let’s do this!

 

~Sumayya

Investment:

Pay in Full

One payment of 

Payment Plan

6 monthly payments of

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