Case Study: Renewal By Anderson
Renewal by Anderson is a window company known for their high quality windows using Fibrex materials created by their company, setting them apart from their competitors.
Although being an award winning company and having a customer satisfaction rating of 96%, they knew there was more they could be doing to drive revenue.
The company hired a door to door sales team to start booking quality leads for their window technicians. Each rep booked an average of 1-2 appointments per day, knocking on 120 doors.
Although these numbers were decent, even more could still be done. That's when Essential Sales Systems stepped in.
Success We Delivered
After a few in-person group sessions training the door to door team on better techniques to secure attention at the door and set better quality appointments, the average rep was able to set 3-6 appointments per day, resulting in an added $750,000 in revenue for the company in the first 2 months.
3X
Daily AVG Appointments Set/Rep
$750,000+
Revenue Generated from new leads in 2 Months
Main Focus
With their door to door team, the main focus of our training was saving them time while ensuring better quality leads.
We revised the pitch to build more rapport on the front end, while building more of a need for the product throughout.
When it comes to selling quality windows, being able to build a strong need for them is crucial.
We taught them a self-solution selling framework, asking key questions to help the customer realise needs they might not have ever thought about before. Most people don't know too much about windows , so a bit of an educational portion needed to be added as well. With other products, simply uncovering the need is usually enough, but when it comes to a product where the needs are a little more unfamiliar, this approach is helpful.
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