Not sure where to start? You're not alone and it's one of the reasons so many clients decide to work with us. We'll set up the strategy with you so you can see (and have a say!) in what we write about, without having to research, create, and perfect a strategy on your own. 

Want to know exactly what is going out and when? We'll show you in a mapped out version of your evergreen emails. You'll see how the Call to actions connect, what you're promoting each month, and how everything flows together. 

This is the piece de' resistance. You can decide if you want more than 52 emails written, but you'll have at least 52 emails written so that at least one email a week can go out to your audience. That means you can NURTURE in between launches and SELL in between launches, too. All on autopilot! 

We want you to love your evergreen emails, so we'll keep making updates until you're ecstatic. Here are the steps we take to ensure this happens. 

Step 1: We spend about 10 days in the research and immersion phase. We consume your content until we feel as though we can think and write like you. 

Step 2: We write the first four emails and send them to you for your approval. You can tell us anything you'd like us to update, either in a loom video, short Zoom call, or through suggested edits.

Step 3: We make updates and complete the emails, then update any remaining tweaks you'd like until you're completely happy!

Implemented in June 2021, we've started doing a 3 and 9 month review of your evergreen emails. In that review, we'll note any subject lines that should be updated and any offers that are not converting as highly as you'd like. We'll make suggestions on your next steps so you can make the most out of your sequence as you continue to nurture and sell to your audience. Added a product since we wrote your sequence? This is also when we'll talk about where and how you can add this in to your sequence. 

We know what works and one of the reasons we know what works is because we've written for so many different companies and have seen first hand what does and doesn't convert. We know what patterns to look for and how to test ahead of time to give you the best possible outlook of success. 

We know that the thought of adding 52 emails to your email service provider might feel overwhelming -- even impossible. And that's why we've taken that off your plate, too. We've truly thought of EVERYTHING so you don't have to (while still enjoying the results of a year-long nurture-and-sell sequence). 

How long does this take? 

From start to finish it can take as little as one month and as long as three months. The biggest factor is how quickly you can fill out two short (less than 10 question) forms for us. Once we have that, we can run with it. The best part though, is that once it's created, it can run and keep running this year and for years to come. That means once you have your evergreen sequence, you can use it to both nurture and sell again and again and again without thinking about it. Whoo hoo! 

What if I only have a few products, only low-ticket offers, or only high-ticket offers? What if my value ladder is sparse? 

An evergreen sequence can still work for you but there are a few other factors to consider. When you schedule your short strategy call, we'll go over the other factors involved and how you can get the most out of your evergreen seuqence. 

Will this work if I'm in the _____ industry? 

The short answer is yes -- to whatever industry you're in. To give you an idea of some of the industry leaders we've worked with: Perfumery, e-commerce, course creators, dentistry, dog training, speakers, non-fiction authors, fitness professionals and influencers, business coaches, essential oils, and more. If you have an offer, have people that need your offer, we can help. 

How much does it cost? 

The investment ranges based on your needs, number of emails, and a few other factors. When you book a strategy call, if we feel as if this is a good fit at the end of the call, we'll go over the pricing options (including payment plans) to suit your needs. 

Do I really need an evergreen sequence? What about broadcast emails? 

If you want a safety net for your business, then yes, you need an evergreen sequence now. If you want to bring in more revenue from products and offers you've already created, then yes, you need an evergreen sequence now. If you know that when the unexpected happens the LAST thing you want to worry about is showing up so you can make ends meet, then YES, you need an evergreen sequence now. You can still send broadcast emails, of course! But your evergreen sequence is there to compliment those OR replace them when you don't have the energy, time, or ability to write live broadcast emails.