CUSTOMER RESEARCH EXPERT & DATA STRATEGIST
CAROLINE WILSON
Small to medium sized businesses and growing brands need the understanding, focus and processes of customer research that corporations leverage all the time.
I've been doing this whole customer research thing for ages. I still get excited about new projects. I love showing people how to leverage customer research and build research skills and capacity to make smarter, faster, stronger customer-centered decisions.
Deep Customer Research Experience and Marketing Expertise.
I started out in data analytics after graduating from Glasgow University, then moved into research analyst and research lead roles. After founding Vireo and two other small brands, teaching post-grad market research, and working with clients on hundreds of research and data projects - I can promise you, I get it. I know the strategic customer and marketing decisions you need to make, and the tactics you're going to use to navigate your business' and brand's growth and change. I'm on a mission to help smaller teams and brands the way I've helped large corporations understand and connect with their customers.
Creative and Collaborative Customer Problem Solving
Vireo's products and services have been built around my expertise - customer and data needs first, methodology second, always. I'm here to put services, strategies and skills in your hands based on your business and brand's needs, not my personal qualitative, quantitative or analytics research preference. Vigorous planning, strong methodological human design and creative and analytical thinking is the core.
A Real Human Person.
I didn't set out to be a researcher, or an entrepreneur, but here we are! I think I have a great job for me. A job that lets me seek out and find connections. Human to human connections. Connections between different ideas. Connections between behaviours and businesses. Connections between strategies and tactics. And that's great, but if I won the lottery, I'd quit. Just so we're all clear on that.
My most favourite things? My kids and my husband. Time with friends. Time alone. Lazy days in my garden and greenhouse watching things grow and the chickens potter around. TV shows with something to say about things I haven't thought about before. Live music. The lake. Rainy days. Memes. GIFs. (And, I'm calling it a G-IF, gfy with that J-IF talk).
My least favourite things? The patriarchy. Ableism. Racism. Reality TV with women yelling at each other. Sticky hands. The sound of nail files or sandpaper rubbing together 🤢. You know, all the usual stuff.
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